Read about and find out 39 Digital Marketing Benefits of Infographics PLUS few more. AND, here is MORE. In this blog we have not just talked about and given you a simple list of benefits of infographics. We designed a comprehensive piece of content talking about reasons behind infographics' popularity, The Proof! of their popularity, factors to consider in designing these, and then coming to the benefits. AND, these are not random list of benefits, but carefully segregated by their use in communications, marketing and finally digital marketing.
Here is how it goes (TOC)
- What are infographics
About their Use
- Why are they used
- Psychological appeal behind the use of Infographics
- Scientific Reasons (The Proof!)
- Designing reasons (How to design Infographics)
- Their increasing use (Proof!)
- What type of content is best for Infographics?
Benefits of Infographics
- Benefits of using Infographics (39 benefits)
- Benefits for communications
- Benefits for marketing
- Benefits for digital marketing
- Other advantages of Infographics (4 more advantages)
What are Infographics
General definition - a visual representation of information or data.
And so, an infographic, as the name suggests, is graphic representation of any data or information. Information or data is presented in visual format e.g. flow chart, images, etc.
Our definition - Infographic is creating a layout to visually present a piece of information with the use of graphics to highlight and drive attention to the key facts and data.
An infographic is a graphically assisted layout to present content which could either be data, like figures, numbers or some information. The objective of an infographic is to create visually assisted content which could attract more attention from its viewers and is also easy to comprehend and could be retained. Infographics are driven by the human psychological of interest, attention, emotions, etc.
About their Use
Why use Infographics
Psychological appeal behind the use of infographics
Infographics directly link to the basic human psychological factors and therefore are more effective in conveying and convincing. We have basic human psychology and we react on the basis of that. Psychology studies human mind and how it affects human behavior in respect to some given context.
Infographics make effective use of images, shapes, symbols, positioning, text and fonts - and each of these influence our brains psychologically.
It is about what makes us react and how.
We see more & better (See anything ya like!)
Images speak a thousand words [Not every image, mind you, at least not a boring type]. We all have heard this, and is true too, because images make us visualize, helping us understand more easily. Images also influence and stimulate emotions. They appeal directly to our subconscious mind.
As a digital marketing agency we create and use all kind of images for marketing through social media, in blogs and articles when doing search engine optimization and also for website designing. Why agencies like ours make so much use of images is that we know it communicates and engages the audiences better, and also leaves a little long and deeper impact than just text, for the reasons mentioned above.
Many of you, like me as an individual, who regularly use social media, and in particular Facebook, know that images get shared and liked more, and are also more commented upon. And then you would have also noticed that happy images or images that are action oriented or are about outdoors attract more likes, comments and shares.
Why is that? It is because these images invoke some sense of belonging or wanting, or emotions and feelings, they make you feel attached. And yes, they convey the message better; you could see someone enjoying a ride, a beautiful site, a swim or like enjoying meal at a nice restaurant and you could visualize the whole scene.
We like to make opinions and take sides (I liked that!)
In our everyday lives we create concepts, opinions and judgments about what we see, hear or know, and we are driven by these, knowingly or unknowingly.
Like the action oriented images we talked about, when you see those, it connects with your subconscious mind and you feel a sense of belonging. That belonging invokes some positive and beautiful emotions, subconsciously. Like you say, YES, I want to be there, I also want to do that, or how nice it is to be there or do that, and things like that. It makes you feel good and you make an opinion that it was good. That makes you like that image.
Our brains designed to avoid uneasy tasks (not that one, it looks tough!)
While, finally, coming at the conclusion to have liked what the other person showed you through that image, your mind wants it to be quick and easy. NOW, imagine someone writing a detailed post about where he went and what all he did at some particular hour instead of posting that image.
Would you have felt that way, NO. Leave along feeling, you would not even have reached at that point where you could actually relate to that and decide whether to like it or not, because your mind decided, it will be very slow, boring and hard working.
That is why visual things play such an important role. They connect with you, are quick to make you understand, they stimulate & invoke feelings and emotions, and finally make you like it.
A short questions to prove that, again:
Why we get involved in video games, movies - they invoke feelings, emotions; they stimulate and engage
Validation: Text vs. Infographics comparison
How one reads a paragraph - line by line so that they understand what is being said. BUT, in an infographic you draw viewers' attention directly to the main facts or figures by highlighting these. AND, further, the reader can quickly hop from one highlighted point to another, and get an idea about what is being conveyed, which cannot be done through simple text.
Scientific Reasons (The Proof!)
Here are some scientific points to prove why and how psychology plays such an important role.
Our Brains are wired to be more receptive to images and visual information
- 65% of people are visual learners
- 50% of our brain used in visuals
- 70% of all human receptors located in the eye
- 90% of information transmitted to brain is visual
- Brain processes images or visual information 60,000 times faster than text
- It retains 80% of what we see compared to 20% of what we read
- Usually people only read 28% of the words on a webpage
- Tweets with images retweeted 94% more
Designing reasons (how to design infographics)
Use of colors - Colors have direct effects on brains, helping in inducing certain emotions. By using colors we can highlight and also distinguish between various points, sections and the sub-topics and get more attention. Through colors one can also highlight contrasting points or arguments and also group similar points and thoughts.
Typography - It is much easier to use more than one font type in an infographic, which cannot be used in purely textual format of content presentation. This makes easier to drive focus and attention to various topics of content. For example, through different fonts you can distinguish between headings & details; main & sub topics; contrasting subjects or two different set of arguments.
Space - Empty spaces in infographics enhance their presentation and help in spacing out the sub-topics so that look clean and are easy to understand.
Use of visuals - Use visuals like symbols, shapes, images, charts to highlight main data points. Visuals are keys to infographic design and help in better understanding, attract & retain attention, and also strengthen your points.
To the point - You can lose the focus and also viewer interest and attention if you explain too much. And so, as one of parameters of its designing, the information is presented as concisely and crisply as possible. This makes infographics that much more effective in delivering content and should not preferably be used for lengthier subjects.
Structural presentation - If you see infographics, the layouts are designed to present content in segments so that they look clean, have a flow to it, and a viewer is able to see & understand main subject and its sub-topics.
Their increasing use (Proof!)
A recent survey of online marketers done by Venngage showed some interesting facts about the rising trends of infographics and other visual graphics use in their content strategies.
In 2016, 53% of marketers published visual or visually assisted content 91%-100% of the times, this was up from 40.5% in 2015.
According to 41.5% of marketers, infographics and other similar original graphics drove the most engagement.
More than 60% of the marketers said that visual content will be an absolutely necessary part of their marketing strategy in 2017.
What types of content are best for Infographics?
There is no hard and fast rule that you can use infographics only for certain types of content, information or data. However, to make an infographic more effective and appealing, one can always do a check if your information would look more presentable, meaningful and effective, if delivered via an infographic.
In that sense it should ideally be used to present a piece of information, data and statistics, trends or certain points. You can even use it to make a short article or blog (preferably 300-400 words) look more appealing by giving it a structure and assisted with relevant and explanatory images.
We shortly list out the types of content which fits best for being presented through infographics.
- Short stories/articles
- Informational covering one particular subject
- Conclusion driven arguments
- Lists of:
- How to Do's
- Do's & Don'ts
- Statistical data:
- Geographic data
- Data/numbers explanation (visualization)
- Topic/Subject wise data sets (including data sub-sets) - data with many sections
- Flow Charts
- Anatomy / composition
- Structure / Hierarchy
- Timelines - historical data
- Functions & parts of something
Benefits of Infographics
Benefits of Using Infographics
Infographics, as they present piece of information or data, could be seen as being used mainly for communication purposes and for marketing. Marketing is a way of communicating with your target audience, and so all the direct infographic benefits for communications also indirectly benefit marketing.
Benefits for communications:
- Better presentation of information & data
- Better explanation with the help of visuals & the layout
- Instant attention to highlighting facts/data
- Keep it interesting throughout with the layout
- Keep content relevant all throughout
- Easy navigation through sub-topics
- Help quick and easy understanding with visuals
- Makes content look more authoritative and convincing
- Easy and longer content retention & recall
Benefits for marketing:
- Make your content stand out
- Draw instant attention
- Create unique impression with innovative & effective design
- Make it interesting to read till the end with theme based message
- Drive home your point - Convince better & convey easily & faster
- Increase probability of delivering your complete message
- Better explain & detail finer points of your products/services
- Help viewers visualize your product/service & its utilities
- Make it easy to associate with your product/brand
- Higher product/brand retention & recall
- Establish your brand authority & value
- Increase Brand awareness
Infographics can tremendously boost marketing if used properly. The best thing about it is that it makes you reach more audiences. Because it makes the information interesting to read and being attractive it is shared by more. Being an effective communication medium it conveys your message to your audiences and they even remember it for little longer, invokes their interest, and establish your authority and brand value. Infographics are used widely and frequently in digital marketing, be it SEO, social media, blogs or even email marketing. Infographics, in near future could even be as effective as or even more effective than blogs.
Benefits for digital marketing:
- Make content unique, attractive and more engaging
- Invoke positive emotions and drive decision making
- Increase website's reach and viewership
- Reach higher conversion rates
- Increase time spent on website
- Reduce bounce rates
- Boost up email subscribers & email conversions
- Establish authority in your Industry and domain
- Complete in control strategy to stay ahead of competition
- Boost SEO
- Build website authority
- Increase your website rankings
- Add unique content on your website
- Increase organic & referral website traffic
- Get relevant and quality backlinks
- Boost social media engagement, viewership & authority
- Gets more views, more clicks and more shares
- Increase social media followers
Other advantages of Infographics
Global Reach - Due to its designing parameters a significant part of the content is explained with the help of visuals in an infographic, and so it is much easier for a person speaking a different language than yours to understand. Further, you can make your infographic for viewers of many languages with minimal changes.
Reproducible - An infographic goes much beyond than just being an infographic in giving benefits. It is a graphical presentation of data and information. So the first thing you can do is use these parts of the infographic as a separate image, because this image will be, in most cases, complete in itself. You can even create a different image from each of the parts of the infographic. Also, being rich in data & information it can be used to create a written pieces of detailed content based on the data.
Rising trend - due to their advantages use of infographics is on the rise. So, it has more acceptance among the audience and hence will get more eye views as compared to other images and textual content.
Evergreen - It is an evergreen piece of content one can have. Simple because even if the data gets little old, the visual presentation will still be appealing. Further, you can always update the same one with new data or better, create another one with new inputs and make it more attractive than the previous one.