Importance of website for businesses and individuals
A website is important for everyone because it plays key role and assists in many functions for businesses and individuals. Right from presenting & representing an entity, and creating an identity for them to a point of contact and communication, reaching out to people, a platform for conducting business, and more.
A website is the best, simple and most effective way for an individual, professional, a business or any type of organization to present itself and reach out to people. A website provides the best platform for information sharing, reaching out, marketing, and also help your audience segments to keep in touch and engage with a person, business or organization.
It is important because it serves many different purposes. Your company or business website is that platform which represents and also carry out your entire or most of the activities of your business.
A website is very important for every small, medium and large businesses as it can handle and assist in many corporate functions of a company. A business can do marketing; make sales through a website; post jobs and receive resumes from candidates.
Important for Identity on the Internet
You just might know or realize that your website is the first thing an individual who does not know you or your business will see. It can be your first point of contact, first impression of your business. If you do not take care of your website then such people who can come to you through your website may not come at all as they did not like your website and the impression created was not good enough.
Website is your address, home or office on the Internet. A website is your identity on the Internet and in the digital world. It lets people know about you and reach you. It is a place for you to share information with people and make them know about you and to build interest and trust in you or your business or services of organization.
It is a tool which you can use to create your own unique identity and place in the market. It is one of the best tools which is now used to build identity and do brand building by businesses.
Important advantage of website for small business or startups
It is also the best tool and platform which any business can use to build a competitive advantage in your market. And this becomes especially significant for small businesses and startups. Markets everywhere are getting tough with so many products, and businesses with huge resources. So, how does a small business or a startup compete and create its own identity? A website can be and should be the first platform to use here.
A small business or startup can create a much better identity by creating a better website with more functionalities and ease of use as compared to its large competitors. This can help small business to build your own identity in a competitive market space which is better and unique than many of the larger competitors.
And this branding is not just limited to the online world. One gets recognition in the offline world due to your online presence, which starts and is centered around your website only.
People remember a business due to the uniqueness of their website or the content they used in their website like logo, unique images or videos, interesting and unique stories, information or other content. Your website is the best tool to make all this unique content which you create to thousands of people in a very short time and consistently make it reach many more people over a longer period of time.
Importance of website in marketing
In this digital world all this is done with the help of digital marketing, which is the most effective and fastest way to make a person or business reach to its audience and customers. Here, website plays the most important role, as without it there can be no marketing in the digital world.
Website is the very base of every type of digital marketing campaign using any kind of platform or channel. Whether it is social media marketing, search engine optimization, email marketing, content marketing, search or display advertising, mobile advertising, or any marketing or advertising method.
You need a website. This is because, it is the website that you market or advertise, and it represents your business there. And it is the website where you finally bring your audience. Where else will your customer go to know the details of your offer or product or to read more?
Your site is where your customers will take the necessary action like contact you by mailing you or simply filling the contact form; submit their feedback or interest for your offer or product; or better select your product and make the purchase online and also make the payment then and there.
Add to this lots of strong reasons why website is important
Website is important because it brings so many benefits and advantages for all types of businesses, small, medium and large. They are especially important for small businesses and startups because they can also be used as a competitive advantage, apart from the various benefits which it can bring for such businesses and startups. Let us look at the various advantages of having a professional website and the benefits which a well designed and optimized website brings.
Benefits of having a website
Benefits of having a website comes from the roles it can play and the various uses and advantages it brings for businesses and individuals. Let us look at how it benefits entities, professionals and individuals and brings various general, informational and commercial advantages for them.
1. Your online presence and identity
It is a digital world and almost everything starts with the Internet or online. And that is where everyone is. So, how do you create presence of your business in this online world and in front of all those who use Internet in their daily lives? This is where your website provides the first benefit, and a benefit which only a website can provide.
Your website creates your presence in this online or digital world and builds your identity.
When you have your website, you have your own unique domain name, your URL. This domain name and URLs are like your address on the Internet and your identity. These are by which people come to know you and your business. Through these they can reach your website. Then your website becomes your very own place on the Internet where people can come to know you, reach you, engage with you.
Through your domain name you can also have your own unique email IDs, which again are like medium to reach you, just like your mobile number.
The first benefit of having a website is that it makes your business reach to the audience online, and equally let your audience reach you.
2. Your online profile
Whether it is a business or an individual offering something and looking to reach out to people, it is because they have something to offer to them. Hence you need to tell them many things about you or your business. That is profile.
You can create a permanent profile about yourself and your business through a website. You can design it as you want, say what you want to say and in your own ways, include all or whatever information you want to convey to the people.
A website is very scalable where you can add as many pages for so many different purposes.
This way your website brings value to your business. It is your very own, scalable and fully controlled profile and face in the online world. You can design it the way you want, change, scale it up and do lot more.
Your website is your permanent face and profile of your business for your audience.
3. Available and online 24 hours
This is perhaps the best use of a website. Your website is online and available for your audience 24 hours a day, 7 days a week and 365 days a year. This is the best benefit your website gives to your business by making it available and visible to its audience all the time.
There are no office timings, no non working hours, no weekends and no holidays.
This is very important and beneficial for your business, to maintain a regular and continuous visibility through your website.
This is because by having a 24 hour access to devices like computers and mobile, people use Internet all the time or any time of the day. So, even when they want to know something about your business or they search for related information, they can reach and access your website all the time they want to.
This feature and use of having a website benefits a business by reaching out to audience in different time zones. People in countries with different time zones can reach you when it is working hours for them or day time and it is non-working hours for your business which means night time in your country or city.
All this brings so huge advantage for business having a website as even if it is non working hours for your office, or it is a weekend, or holidays, you do not have to worry. Your website is very much online and reachable to everyone and every minute.
4. Reaches to every place
In the offline world if you want to create a presence in cities and countries other than where you are based at then you needed to be physically present there. You needed to have an office or an employee or agent there.
With a website you can reach to every place on the earth without being there physically.
A website knows no geographical boundaries. It can reach to anyone in any place in the world. And any person living anywhere and in the farthest of cities and countries can access your website and know about you and also do business.
A website saves tons of manpower, time and cost.
5. Quick & easy access
There is one more access benefit which a website provides. You must have heard that usage of mobile is growing all over the world. You might be a witness to that when you access the Internet from your smartphones.
Website are also mobile based or at least can be made completely mobile friendly so that people who want to access Internet or websites through mobile have no problem in viewing it.
Website can be made compatible to be viewed with all kinds of screens and in all formats. This increases the reach of websites even to the mobile users.
6. Reach your customers
So, with a website you can reach your customers always, everywhere and any time. A website is actually created mainly for that purpose only. Of course there are other reasons and benefits but making a business reach its customers and providing those customers an easy and all time access to their website is the most important benefit of a website.
7. Platform for all online marketing
Website is the base and entry for an entity into the digital world. It is also the base and the platform for digital marketing which means all types marketing using digital and online channels.
We mentioned this above when we talked about importance of website in marketing. Marketing is the essential part of any business, and even individuals. Without marketing a business cannot survive and grow. Digital marketing is the preferred marketing method that has taken over the traditional marketing methods. This is due to various benefits and reasons the main among which is the growing internet usage and presence of people on these online channels like search engines, social media, mobiles.
A business may adopt whatever online channel for marketing and advertising, from search engine optimization, search or display advertising to social media marketing & advertising, content marketing, mobile advertising, or even email marketing.
They will need a website for that, all of that, and without it you cannot do any kind of digital marketing. Also, because with all marketing and advertising you attract customers to your business. So, you need a platform to bring customers to and provide them all the information they need to make a decision.
Website is the platform where you bring and convert audience into customers and therefore it is your best tool and platform for marketing and growth.