Website is Important, but WHY?
Why website is important and why you need it
What is the one thing that you need to make the following happen?
Reach people all over the world
Make anyone from anywhere know about you
Let all those who do not know you, actually know you
Have presence on the web or Internet
Make use of digital marketing
You need a website.
WHY WEBSITE IS IMPORTANT IN TODAY'S WORLD, 2020 & BEYOND
World is (going) digital now
Digital platforms and channels are best ways to communicate and market
We now rely more on the Internet and digital information
In many cases upto 90% of buying decisions are based on search and website
More and more Mobile users and local customers make buying decisions on the basis of websites each day
This shows (in brief) and proves
Why website is important for business
Let us begin to understand why websites are so important in 2020
Let us first understand few things about a website. Why a business needs a website, what do we mean by having a business website, what are the purposes of having a business website and what it should have to serve those purposes. This will help us in understand better the importance of a business website or simply a website. We will also understand and appreciate the benefits and advantages which a website brings.
What is a website?
A website is simply a live and accessible web page or a set of more than one web pages under a single domain name.
There are domain names which one buys in order to create their own websites. These domain names are like addresses on the Internet.
After this a web designer, developer or a website professional designs one or different web pages that would be published under that domain name and would be called as the website for that domain.
Once the set of web pages with that domain are hosted and become live on the Internet, it becomes a website.
Who all need (or have) a website?
Every business, company and every organization needs a website. Every company needs to have a business website in today’s online world to establish its presence.
Not only this, to reach its audience, every company needs a website. That is the utmost importance of a business website. And that is the strongest reason to have a business website and that is what brings all the advantages and benefits of a business website to every company.
There are many different types of websites on the Internet. These types of websites have different purposes and objectives. That is because they are created and operated by different types of organizations or individuals.
For example there are:
News sites or portals
All these websites have their own purposes. However, the purpose of websites can be narrowed down and we will look at it in a while.
In order to reach to the purpose we have to look at the types of owners.
There are basically two types of owners, an individual and an organization (or business).
So, we would here look at the importance of website for a business (or different organizations) and for an individual.
When we talk about the importance of website or its benefits and advantages, etc., we often talk about the importance of website in business or importance of a business website.
Why is that?
Purposes of websites: What makes a business website important & necessary
This is due to the purpose behind having a website. In that sense when we talk about the importance of a business website we are actually talking about the importance of having a website for business purpose.
We can categorize the reasons and purposes why we need websites into two main categories. One is business purpose and second is personal purpose.
As we said websites are needed and created by companies, different types of organizations and by individuals too. They all their own reasons and purposes behind why they need a website. However, more often than not, the purpose of having a website is business, rather than personal. Even many of the personal reasons are for business purposes, and are a part of business reason.
A business purpose is not limited to monetary which is to have earn profit.
The important purposes of having a website, for business or a company
Create your identity in the online world
Publish and share information
Do business activities
Specifically, do marketing or selling
Reach out to your audience
Serve or satisfy your audience
Connect and communicate with your audience
Build your presence among your audience
Build trust among your audience for your business and its products & services
Promote and popularise your business, its offering and your products & services
All these are business purposes, even when they may not bring revenues or profits, directly, indirectly or not at all. These also include personal purposes of having a website. These solely personal purposes may be limited to reaching to an audience and may also include creating your presence and identity.
This is why when we talk about business purposes of having a website we safely cover all the purposes. This is why we talk about the benefits and advantages of websites from business purpose angle. And this is why we talk about the importance of a business website which also means the importance of having a website for business or business oriented purposes.
However, when we talk in terms of designing and structure of a website, a business website is different from a personal website, and is different from a blog or a not for profit website, and is quite similar to yet can even be different from an E-Commerce website.
Looking at websites or from its angle, business is both a perspective or a way or looking and doing things, and types of activities done with some specific purposes.
That is why a website is so important & necessary for business and its success?
With the improvements and advancements in technology and the Internet the need, necessity and importance of website is in fact increasing.
The fundamental universal reason that makes websites important adn a necessity in today's world is that it makes you access all the information available on the Internet. You access all information through websites and web pages only.
Websites bind the Internet into a large network of web pages with tons and tons of useful information.
So, this also highlights the other significant use and importance of having a website.
Your customers or audience or readers can access your business and all that you want to tell them though your website anytime they want and from anywhere. This is because your website is online and active 24/7 and 365 days a year.
The third most important reason which advancement in web designing and development and technology has brought is this. Now you can make your audience do so many things on your website.
You can ask your customers to know your products, ask questions, read product related information and make a purchase, and even ask it to be delivered on a particular address on your website.
Without seeing you face to face and having to visit your office, you can make your customers buy your products.
Importance of website in today's world
What today’s world stands for? Today’s time is fast, driven by technology, pressed by time and the need to have quick solutions, is online and going forward to being fully online.
This highlights the importance of website in today's world. Let us tell how and why.
How long it takes you to access internet? Few seconds.
How quick and easily can you access the net? Pretty easily with your smartphones & even with laptops with a net connection.
Which is easier when it comes to finding the best products or services? Going through the net or visiting many stores?
When in today’s world people are going online and want results and solutions fast they turn to online resources and searches.
What they find there? WEBSITES.
It is your website and millions of other websites that people search and look at daily to find what they want.
This is the reason why your website is important in today's world.
The today’s world as we know it has changed quickly in 2020. We are fighting with a pandemic which has changed how we carry out our day to day (physical, outdoor and offline) activities.
We are staying and working from home. And yes, we are now online even more.
Importance of website in corona times
When we are in the middle of 2020 the current time and situation and today’s world means few things which we have not seen before.
The extended lockdowns all across the world. What these lockdowns mean staying at home, not going outside as we used to.
This has impacted businesses across the world in a huge way.
Importance of website in lockdown
There are two types of businesses which we can look at in today’s time and look at the impact of restrictions. There are businesses that are online and the ones which are totally offline or traditional.
The later ones have suffered the most. While e-commerce and online businesses, have also suffered yet, have continued on a very low level or scale.
What does that points out and means for you as a business?
One thing it straightaway points to is the importance of having a website.
Having a website therefore becomes very important in lockdown. When you or your business cannot reach your audience or customers the traditional way, your website can take your business to your audience.
But, this lockdown will eventually be over. As we are seeing that it is being eased out in phases around the world, and especially in India. In India there were phases of lockdowns. After this the economy and business activities are being opened up in phases too.
However, the pandemic or coronavirus is still here. And it will remain with us for a long time.
What will be the role of your website post lockdown?
Importance of website in covid (coronavirus) pandemic
Websites will still be very important for all businesses post lockdown and all during this coronavirus pandemic or scare.
In fact this pandemic in today’s time has amplified many folds the importance of having a website for business.
Post lockdown and as it is being eased out phase wise, the situation will be different and not as it was before corona. There will still be restrictions (although self-imposed). There will remain some fear of this disease until it is totally cured, there will be hesitation in to stepping out and getting close to people.
This will have an impact of how we do business and connect with people. Already, it has boosted online activities, while the traditional and physical activities and socialising is restricted.
Your website will then serve the best platform to reach out to and connect with your audience. When your customers cannot freely come to you or your office or shop they still can look at your products on a website, if you have one.
The importance of why a business should have a website has increased many folds in today’s time.
Hence, having a website is now all the more important for almost all types of businesses to at least stay relevant and in the eyes of your audience.
If you as a company or organization are looking for any chance of reviving your business and its activities then you must have a website first, if you still do not have one.
What is a business website?
A business website is a website designed for a business or a company, organization and for the purpose of helping the owner conduct specific business or a set of specific business or business oriented activities through that website.
When you want to know what is a business website definition then this is it. A business website is a site that is specifically designed for a business which sells or offers products, services and related information. A business website therefore is a website that has pages and sections especially designed and created to cover and inform its users about all the products.
A business website can serve one of two purposes and even both. One, is to serve as a platform for the business to connect with its audience by offering all the necessary product, services and related information. This way the website becomes the platform where people can know a lot about the business or the organization and what it is offering. The actual business here is often conducted offline or in person but the website helps the business in reaching out to its audience and help in their marketing.
These websites can be business or company websites offering products or services for sale and even websites which offer information which either help the owner make money or help them in selling what they are offering.
The second type of business website covers those websites that help businesses directly sell their products and services online. These are mainly the E-Commerce websites. These types of business websites also cover all the websites that sell products online by offering a payment gateway right there on the site itself.
Business websites are those websites which fully satisfy its definition. A website that helps a company or organization make its business and its products, services or offerings to its set of audience, and secondly also help (directly or indirectly) in selling its products, is a business website.
What a business website should have?
We need to understand what a business website should have or what a good and effective website should have when we are going to look at the benefits, advantages and importance of a good website for business.
This is also important to consider because we are in the digital world now. We are looking at it in the current times like we are in the year 2020 and more importantly going in future to 2021 and beyond.
When everything is online and when in today’s digital world we need to have online presence if we want to be visible, relevant and reachable. All it means is we need to know what a site should have which actually will create the importance of website in today's world.
The sole purpose of a business website is to provide all the relevant and the right information or data related to the business and its products. This is to help that business or company market or sell effectively its products and services to its audience.
Therefore every business website should have the following pages.
The Index or Home page
Index or Home page
This page gives a broad overview of what a business does and what a user can expect to see here. This page also helps and guides a user to all the relevant pages that any user might want to see.
The products pages are required to provide all the necessary information about each of the products and services a business offers. This is like explaining to your prospective about the product, its features, uses, etc.
You are a business, a company and people may want to know about it. What you as a business or a company values more, why you offering such and such products. Here you talk in detail about your business, your company, its team, etc.
The contact page is very important to tell your users about your location. It is also very important as it gives them all the contact details to help them contact your company or the right employees for all different purposes.
In addition to the above pages a business website can have two more types of pages. These are category pages and blogs.
Category pages serve the purpose of categorizing and grouping of several similar nature products.
Blogs are the pages where you talk in detail about your products, its features, what all needs it serves, and to share information with your users which may help them in knowing the products or help them in some of their product related need or problem, etc.
Now that we have understood what is a website; what is actually a business website, its types, needs, and what it should have; let us move forward to understand the importance of having a website for business purpose and the advantages and benefits such websites bring.
Understand the Need & Importance of Website from its roles
There are three ways to understand why websites are important for businesses and for everyone. These are also the 3 factors making websites important and 3 roles that websites play in this world. These 3 factors to understanding website importance are:
Websites as the base of internet & world wide web (WWW)
Website's roles for businesses
Advantages & Benefits of having a website
These 3 factors also answer 3 questions
Do you need website?
Why everyone business needs a website?
Why you need website?
Importance of websites as the necessity of the Web & Internet
The Web is a network of websites and everything we do, see or read is through websites only
Websites have become a necessity and the very basic & essential platform to do so many or all the things in this digital world. It is integral and essential for Internet and in our day to day lives, yet we sometimes do not see its value and significance.
Internet has grown so fast and so wide that it is now a very essential part of our lives. With this, websites have also become a thing which we come across in our daily activities. Reading a blog like this one, looking for best restaurant near you for dinner out, shopping online, watching videos, etc. These all are web pages which are part of some website, portal or platform.
There are so many types of websites like blogs sites; company websites; personal portfolio websites; ecommerce websites or portals; news sites; huge information websites; websites as tools or platforms for various activities like games, database of videos or images; and so much more.
If we look closely then we will find that whatever information we search for online or go through social media and click on some links, basically everything is delivered through websites.
So, even if you do not fully understand the importance and benefits of a website, you still want to go ahead with having a website of your own. This is probably because you see websites everywhere around you or you at least know that you can do many things with a website which you may not be able to do without it.
All the information and content, in any form, is delivered and consumed through a website.
Websites are IMPORTANT, needed and used by every common person on this earth, and this includes your every customer.
Importance of website for business due to the 3 KEY Roles
A website is important for everyone because it plays key role and assists in many functions for businesses and individuals. Right from presenting & representing an entity, and creating an identity for them to a point of contact and communication, reaching out to people, a platform for conducting business, and more.
A website is the best, simple and most effective way for an individual, professional, a business or any type of organization to present itself and reach out to people. A website provides the best platform for information sharing, reaching out, marketing, and also help your audience segments to keep in touch and engage with a person, business or organization.
It is important because it serves many different purposes. Your company or business website is that platform which represents and also carry out your entire or most of the activities of your business.
A website is very important for every small, medium and large businesses as it can handle and assist in many corporate functions of a company. A business can do marketing; make sales through a website; post jobs and receive resumes from candidates.
Websites important as Identity of a business on the Internet
You just might know or realize that your website is the first thing an individual who does not know you or your business will see. It can be your first point of contact, first impression of your business. If you do not take care of your website then such people who can come to you through your website may not come at all as they did not like your website and the impression created was not good enough.
Website is your address, home or office on the Internet. A website is your identity on the Internet and in the digital world. It lets people know about you and reach you. It is a place for you to share information with people and make them know about you and to build interest and trust in you or your business or services of organization.
It is a tool which you can use to create your own unique identity and place in the market. It is one of the best tools which is now used to build identity and do brand building by businesses.
Strategic advantage of website for small businesses and startups
It is also the best tool and platform which any business can use to build a competitive advantage in your market. And this becomes especially significant for small businesses and startups. Markets everywhere are getting tough with so many products, and businesses with huge resources. So, how does a small business or a startup compete and create its own identity? A website can be and should be the first platform to use here.
A small business or startup can create a much better identity by creating a better website with more functionalities and ease of use as compared to its large competitors. This can help small business to build your own identity in a competitive market space which is better and unique than many of the larger competitors.
And this branding is not just limited to the online world. One gets recognition in the offline world due to your online presence, which starts and is centered around your website only.
People remember a business due to the uniqueness of their website or the content they used in their website like logo, unique images or videos, interesting and unique stories, information or other content. Your website is the best tool to make all this unique content which you create to thousands of people in a very short time and consistently make it reach many more people over a longer period of time.
Importance of website for business marketing
In this digital world all this is done with the help of digital marketing, which is the most effective and fastest way to make a person or business reach to its audience and customers. Here, website plays the most important role, as without it there can be no marketing in the digital world.
Website is the very base of every type of digital marketing campaign using any kind of platform or channel. Whether it is social media marketing, search engine optimization, email marketing, content marketing, search or display advertising, mobile advertising, or any marketing or advertising method.
You need a website. This is because, it is the website that you market or advertise, and it represents your business there. And it is the website where you finally bring your audience. Where else will your customer go to know the details of your offer or product or to read more?
Your site is where your customers will take the necessary action like contact you by mailing you or simply filling the contact form; submit their feedback or interest for your offer or product; or better select your product and make the purchase online and also make the payment then and there.
What websites do for us – Role & Importance of Websites
10 Types of websites
As we mentioned before, all and everything we search for, read and do on the world wide web or the Internet, is done ONLY through websites. There are so many different types of websites which serve different purposes, roles. All these different sites serve our different needs too. Let us look at few of the types of websites that we see when we are online and when we surf or search anything.
Through websites all types of businesses, entities, organizations and individuals can create and build their presence. This is the most important role which these sites play for all these. It is the most important and the only platform for your digital identity and presence.
All these stakeholders have created the various types of websites that the Internet is made of today.
And when companies use digital marketing or its channels like social media or SEO to enhance their online presence then it is the website that creates that all important platform.
Without a website a business cannot have its online presence, cannot make use of online marketing channels, cannot share what it offers with unlimited number of people, and do a lot many other things which they can only do if they have a website.
These are the key roles a website plays and these make it that more important for businesses especially.
If you are a business owner or blogger or are planning to have your own website then you can also start learning digital marketing or SEO to realize the potential and importance of your website. Here is a list of best SEO courses to help you do that. You can also know how to learn SEO and then jump to this beginners search engine optimization tutorial.
Benefits and advantages of having a website for every business
Website is important because it brings so many benefits and advantages for all types of businesses, small, medium and large. They are especially important for small businesses and startups because they can also be used as a competitive advantage, apart from the various benefits which it can bring for such businesses and startups. Let us look at the various advantages of having a professional website and the benefits which a well designed and optimized website brings.
Benefits of having a website comes from the roles it can play and the various uses and advantages it brings for businesses and individuals.
List of seven most important benefits of a website:
1. Benefit of having online presence and identity
2. Build an online profile of your business
3. Makes your business available and online 24 hour
4. Make your business reach to every place
5. Provides the benefit of quick & easy access
6. Unmatched benefit of reaching customers all the time
7. Platform for all online marketing
Let us look at how it benefits entities, professionals and individuals and brings various general, informational and commercial advantages for them.
7 Advantages & Benefits of website for businesses
1. Benefit of having online presence and identity
It is a digital world and almost everything starts with the Internet or online. And that is where everyone is. So, how do you create presence of your business in this online world and in front of all those who use Internet in their daily lives? This is where your website provides the first benefit, and a benefit which only a website can provide.
Your website creates your presence in this online or digital world and builds your identity.
When you have your website, you have your own unique domain name, your URL. This domain name and URLs are like your address on the Internet and your identity. These are by which people come to know you and your business. Through these they can reach your website. Then your website becomes your very own place on the Internet where people can come to know you, reach you, engage with you.
Through your domain name you can also have your own unique email IDs, which again are like medium to reach you, just like your mobile number.
The first benefit of having a website is that it makes your business reach to the audience online, and equally let your audience reach you.
2. Build an online profile of your business
Whether it is a business or an individual offering something and looking to reach out to people, it is because they have something to offer to them. Hence you need to tell them many things about you or your business. That is profile.
You can create a permanent profile about yourself and your business through a website. You can design it as you want, say what you want to say and in your own ways, include all or whatever information you want to convey to the people.
A website is very scalable where you can add as many pages for so many different purposes.
This way your website brings value to your business. It is your very own, scalable and fully controlled profile and face in the online world. You can design it the way you want, change, scale it up and do lot more.
Your website is your permanent face and profile of your business for your audience.
3. Makes your business available and online 24 hour
This is perhaps the best use of a website. Your website is online and available for your audience 24 hours a day, 7 days a week and 365 days a year. This is the best benefit your website gives to your business by making it available and visible to its audience all the time.
There are no office timings, no non working hours, no weekends and no holidays.
This is very important and beneficial for your business, to maintain a regular and continuous visibility through your website.
This is because by having a 24 hour access to devices like computers and mobile, people use Internet all the time or any time of the day. So, even when they want to know something about your business or they search for related information, they can reach and access your website all the time they want to.
This feature and use of having a website benefits a business by reaching out to audience in different time zones. People in countries with different time zones can reach you when it is working hours for them or day time and it is non-working hours for your business which means night time in your country or city.
All this brings so huge advantage for business having a website as even if it is non working hours for your office, or it is a weekend, or holidays, you do not have to worry. Your website is very much online and reachable to everyone and every minute.
4. Make your business reach to every place
In the offline world if you want to create a presence in cities and countries other than where you are based at then you needed to be physically present there. You needed to have an office or an employee or agent there.
With a website you can reach to every place on the earth without being there physically.
A website knows no geographical boundaries. It can reach to anyone in any place in the world. And any person living anywhere and in the farthest of cities and countries can access your website and know about you and also do business.
A website saves tons of manpower, time and cost.
5. Provides the benefit of quick & easy access
There is one more access benefit which a website provides. You must have heard that usage of mobile is growing all over the world. You might be a witness to that when you access the Internet from your smartphones.
Website are also mobile based or at least can be made completely mobile friendly so that people who want to access Internet or websites through mobile have no problem in viewing it.
Website can be made compatible to be viewed with all kinds of screens and in all formats. This increases the reach of websites even to the mobile users.
6. Unmatched benefit of reaching customers all the time
So, with a website you can reach your customers always, everywhere and any time. A website is actually created mainly for that purpose only. Of course there are other reasons and benefits but making a business reach its customers and providing those customers an easy and all time access to their website is the most important benefit of a website.
7. Platform for all online marketing
Website is the base and entry for an entity into the digital world. It is also the base and the platform for digital marketing which means all types marketing using digital and online channels.
We mentioned this above when we talked about importance of website in marketing. Marketing is the essential part of any business, and even individuals. Without marketing a business cannot survive and grow. Digital marketing is the preferred marketing method that has taken over the traditional marketing methods. This is due to various benefits and reasons the main among which is the growing internet usage and presence of people on these online channels like search engines, social media, mobiles.
A business may adopt whatever online channel for marketing and advertising, from search engine optimization, search or display advertising to social media marketing & advertising, content marketing, mobile advertising, or even email marketing.
They will need a website for that, all of that, and without it you cannot do any kind of digital marketing. Also, because with all marketing and advertising you attract customers to your business. So, you need a platform to bring customers to and provide them all the information they need to make a decision.
Website is the platform where you bring and convert audience into customers and therefore it is your best tool and platform for marketing and growth.
Let us sum up importance of a website, case by case
Website importance for small business
A website is and can be the very important tool for small businesses. A website is important for a small business as with it any and every small business can properly establish itself in the market. It is the best way for such types of businesses to create and build their space and identity in the online market space.
Small businesses usually find the competition tough. And as we understood above that a website can play the very important role of a strategic tool or platform which can make a business stand apart and compete.
A website can in fact help a small business win even in the most competitive market.
Importance of website for education
A website is very important for education just as website is important for businesses.
We are an online expert SEO Institute, and consultants too, and have online SEO courses. We have a free SEO tutorial and also blogs on various topics. Without a website, all these would not have been possible.
Therefore, a website is very important for online education. There is much more to it. It is not just the online delivery of education through online courses or tutorials. Websites have helped tremendously in spreading education and making it reach millions of people. Websites have helped in educating people about education. They have helped in making more and more people get educated, know about many more learning options and take the right education.
What makes a website important
The most important tool to go online
Always available & visible platform
The single platform where one can publish all what you want to share with audience
The only platform that can be viewed by anyone, anywhere and anytime
Your most important identity in the online world
Your website is that tool and place through which you can share all what you want with your users, no matter where they are. You can publish all the content about your business there and let everyone see that and know you and your business.
Just like your website, the website content is important too, and that is what people read to know you. However, without a website that content can never reach all those you want and be visible all the time, anywhere and anytime.
To conclude Website Importance - Presence and usage
Some number according to websitehostingrating to point to vast presence and use of websites and therefore their importance.
As of January 2019 there were over 1.94 billion websites on the Internet.
As of January 1, 2019, there were 4,100,667,287 (4 billion) internet users across the globe.
Global Population: 7.7 billion
What does that tell us?
One website for every 2 internet users
One website for every 3.8 human