Importance of websites is unparalleled. Websites are the eyes & ears of the digital world.

Know the reasons that create website importance for everyone. Role, competitive advantage & importance of websites for businesses.

In this digital world and this age of Internet and mobile, having a website could be quite normal for someone and getting a website for a business or personal reasons can be a normal. But if we know and look at the importance of having a website, its benefits and how we can turn that normal decision into an advantage for our business or for us personally then we will look at our website as the important tool which can contribute so much.

Importance, benefits and advantages of having a website

Website Importance - Why you need a website

What is the one thing that you need to make the following happen?

Reach people all over the world

Make anyone from anywhere know about you

Let all those who do not know you, actually know you

Have presence on the web or Internet

Make use of digital marketing

You need a website.


World is (going) digital now

Digital platforms and channels are best ways to communicate and market

We now rely more on the Internet and digital information

In many cases upto 90% of buying decisions are based on search and website

More and more Mobile users and local customers make buying decisions on the basis of websites each day

This shows (in brief) and proves the Website Importance

Every business needs a website.

Websites serve important purposes and therefore are needed by everybody

Getting a website for a business, company or even for personal use is now more common. But when you know the importance of websites then you can take all its benefits and grow your business through your website. This decision to have our own website arises due to various reasons like when you look around you see everyone having their own websites. Among these reasons could be the fact that you know the benefits a website brings and how important it can be for business presence and growth and also for personal uses.

In this digital world your website holds tremendous value and importance. Your website is everything and does so much for your business. It plays many roles and it is the only platform that will take you to all your customers online.

Let us tell you the importance of having a website for a business or for an individual and the benefits you can get from that website.

Know in detail what are the real significance and roles of a website. Why actually every small and big business now a days have their own website, and what all benefits it brings for these businesses.

Most importantly, let us tell you all the various benefits of websites and how especially important it can be for a small business or a startup company. What added advantages a website gives to a small business or a startup, why it is perhaps more important to them than for anyone else, and how they can use it more effectively for their growth.

Understand the Importance of Website from its need and role

There are three ways to understand why websites are important for businesses and for everyone. These are also the 3 factors making websites important and 3 roles that websites play in this world. These 3 factors to understanding website importance are:

Websites as the base of internet & world wide web (WWW)

Website's roles for businesses

Advantages & Benefits of having a website

These 3 factors also answer 3 questions

Do you need website?

Why everyone business needs a website?

Why you need website?

Importance of websites as the base of Web & Internet

The Web is a network of websites and everything we do, see or read is through websites only

Websites have become a need and very basic platform to do so many or all the things in this digital world. It is integral and essential for Internet and in our day to day lives, yet we sometimes do not see its value and significance.

Internet has grown so fast and so wide that it is now a very essential part of our lives. With this, websites have also become a thing which we come across in our daily activities. Reading a blog like this one, looking for best restaurant near you for dinner out, shopping online, watching videos, etc. These all are web pages which are part of some website, portal or platform.

There are so many types of websites like blogs sites; company websites; personal portfolio websites; ecommerce websites or portals; news sites; huge information websites; websites as tools or platforms for various activities like games, database of videos or images; and so much more.

If we look closely then we will find that whatever information we search for online or go through social media and click on some links, basically everything is delivered through websites.

So, even if you do not fully understand the importance and benefits of a website, you still want to go ahead with having a website of your own. This is probably because you see websites everywhere around you or you at least know that you can do many things with a website which you may not be able to do without it.

All the information and content, in any form, is delivered and consumed through a website.

Websites are IMPORTANT, needed and used by every common person on this earth, and this includes your every customer.

Importance of website for business due to the 3 KEY Roles

A website is important for everyone because it plays key role and assists in many functions for businesses and individuals. Right from presenting & representing an entity, and creating an identity for them to a point of contact and communication, reaching out to people, a platform for conducting business, and more.

A website is the best, simple and most effective way for an individual, professional, a business or any type of organization to present itself and reach out to people. A website provides the best platform for information sharing, reaching out, marketing, and also help your audience segments to keep in touch and engage with a person, business or organization.

It is important because it serves many different purposes. Your company or business website is that platform which represents and also carry out your entire or most of the activities of your business.

A website is very important for every small, medium and large businesses as it can handle and assist in many corporate functions of a company. A business can do marketing; make sales through a website; post jobs and receive resumes from candidates.

Websites important as Identity of a business on the Internet

You just might know or realize that your website is the first thing an individual who does not know you or your business will see. It can be your first point of contact, first impression of your business. If you do not take care of your website then such people who can come to you through your website may not come at all as they did not like your website and the impression created was not good enough.

Website is your address, home or office on the Internet. A website is your identity on the Internet and in the digital world. It lets people know about you and reach you. It is a place for you to share information with people and make them know about you and to build interest and trust in you or your business or services of organization.

It is a tool which you can use to create your own unique identity and place in the market. It is one of the best tools which is now used to build identity and do brand building by businesses.

Strategic importance of website for small businesses and startups

It is also the best tool and platform which any business can use to build a competitive advantage in your market. And this becomes especially significant for small businesses and startups. Markets everywhere are getting tough with so many products, and businesses with huge resources. So, how does a small business or a startup compete and create its own identity? A website can be and should be the first platform to use here.

A small business or startup can create a much better identity by creating a better website with more functionalities and ease of use as compared to its large competitors. This can help small business to build your own identity in a competitive market space which is better and unique than many of the larger competitors.

And this branding is not just limited to the online world. One gets recognition in the offline world due to your online presence, which starts and is centered around your website only.

People remember a business due to the uniqueness of their website or the content they used in their website like logo, unique images or videos, interesting and unique stories, information or other content. Your website is the best tool to make all this unique content which you create to thousands of people in a very short time and consistently make it reach many more people over a longer period of time.

Importance of website for business marketing

In this digital world all this is done with the help of digital marketing, which is the most effective and fastest way to make a person or business reach to its audience and customers. Here, website plays the most important role, as without it there can be no marketing in the digital world.

Website is the very base of every type of digital marketing campaign using any kind of platform or channel. Whether it is social media marketing, search engine optimization, email marketing, content marketing, search or display advertising, mobile advertising, or any marketing or advertising method.

You need a website. This is because, it is the website that you market or advertise, and it represents your business there. And it is the website where you finally bring your audience. Where else will your customer go to know the details of your offer or product or to read more?

Your site is where your customers will take the necessary action like contact you by mailing you or simply filling the contact form; submit their feedback or interest for your offer or product; or better select your product and make the purchase online and also make the payment then and there.

What websites do for us – Role & Importance of Websites

10 Types of websites

As we mentioned before, all and everything we search, read and do on the world wide web or the Internet, is done ONLY through websites. There are so many different types of websites which serve different purposes, roles. All these different sites serve our different needs too. Let us look at few of the types of websites that we see when we are online and when we surf or search anything.

3 types of business websites and their roles & importance

Company websites

Companies have websites which represent what they do and their business. These are business websites or corporate website. A website is the face of the company for millions of online visitors. Websites also serve so many purposes for companies and therefore websites are important for companies.

Company blog websites

Apart from business sites, companies can have their blog websites or separate sites where they post regular content and updates. Here they can provide useful information, guidance, etc. for their audience and also for all the online visitors.

Ecommerce websites

This is the third type of website which businesses and companies can have. Ecommerce websites are created for online selling of products of businesses. A company can have corporate website and also a separate ecommerce website. Ecommerce websites are very much popular, in demand and important these days when each day more and more people shop for various things online.

Other types of websites important and used by individuals & businesses

Blog Websites

Blog is a type of website which is content rich. Blogs are regularly updated with new and fresh content. Blogs websites are created and maintained by individuals and even by companies as mentioned above in company blog websites.

Information websites

One can create a website just to provide and share information with the online users and community. This information could be about anything and any subject. It can be about a particular subject, topic, general information or about various subjects and topics.

Educational websites

There could also be educational websites which are more like informational websites. These can be a mix of informational websites and blogs where people can be educated and informed about and on a particular subject or topic.

Institutions websites

There are so many schools, colleges, universities and institutions. Most of these have their own websites and these are Institution websites. These websites do not offer general information or education. These are more like corporate websites but for educational institutions rather than companies. These website will talk about the various courses and education programs of that school, college or university.

Non profit websites

There are many nonprofit organizations in the world. And just like a company and an institution these organization also have their own websites. These are non profit websites. These organizations will share information and details about their activities and other things on their websites.

News websites

There are lots and lots of news websites on the Internet and in the online world. These websites share the current news, reports and all the latest things which are happening. These news websites are international, focused on a country, and even different cities. And these sites share news around and according to their focus areas.

Social media websites

Facebook, Instagram, youtube, LinkedIn are few names which everyone knows. These are social media websites. These are like global or international community of users. Here one can do so many different things along with connecting with each other. These are platforms for online social connecting and sharing.

Benefits and advantages making website important for every business

Website is important because it brings so many benefits and advantages for all types of businesses, small, medium and large. They are especially important for small businesses and startups because they can also be used as a competitive advantage, apart from the various benefits which it can bring for such businesses and startups. Let us look at the various advantages of having a professional website and the benefits which a well designed and optimized website brings.

Benefits of having a website comes from the roles it can play and the various uses and advantages it brings for businesses and individuals.

List of seven most important benefits of a website:

1. Benefit of having online presence and identity

2. Build an online profile of your business

3. Makes your business available and online 24 hour

4. Make your business reach to every place

5. Provides the benefit of quick & easy access

6. Unmatched benefit of reaching customers all the time

7. Platform for all online marketing

Let us look at how it benefits entities, professionals and individuals and brings various general, informational and commercial advantages for them.

How we benefit from websites

1. Benefit of having online presence and identity

It is a digital world and almost everything starts with the Internet or online. And that is where everyone is. So, how do you create presence of your business in this online world and in front of all those who use Internet in their daily lives? This is where your website provides the first benefit, and a benefit which only a website can provide.

Your website creates your presence in this online or digital world and builds your identity.

When you have your website, you have your own unique domain name, your URL. This domain name and URLs are like your address on the Internet and your identity. These are by which people come to know you and your business. Through these they can reach your website. Then your website becomes your very own place on the Internet where people can come to know you, reach you, engage with you.

Through your domain name you can also have your own unique email IDs, which again are like medium to reach you, just like your mobile number.

The first benefit of having a website is that it makes your business reach to the audience online, and equally let your audience reach you.

2. Build an online profile of your business

Whether it is a business or an individual offering something and looking to reach out to people, it is because they have something to offer to them. Hence you need to tell them many things about you or your business. That is profile.

You can create a permanent profile about yourself and your business through a website. You can design it as you want, say what you want to say and in your own ways, include all or whatever information you want to convey to the people.

A website is very scalable where you can add as many pages for so many different purposes.

This way your website brings value to your business. It is your very own, scalable and fully controlled profile and face in the online world. You can design it the way you want, change, scale it up and do lot more.

Your website is your permanent face and profile of your business for your audience.

3. Makes your business available and online 24 hour

This is perhaps the best use of a website. Your website is online and available for your audience 24 hours a day, 7 days a week and 365 days a year. This is the best benefit your website gives to your business by making it available and visible to its audience all the time.

There are no office timings, no non working hours, no weekends and no holidays.

This is very important and beneficial for your business, to maintain a regular and continuous visibility through your website.

This is because by having a 24 hour access to devices like computers and mobile, people use Internet all the time or any time of the day. So, even when they want to know something about your business or they search for related information, they can reach and access your website all the time they want to.

This feature and use of having a website benefits a business by reaching out to audience in different time zones. People in countries with different time zones can reach you when it is working hours for them or day time and it is non-working hours for your business which means night time in your country or city.

All this brings so huge advantage for business having a website as even if it is non working hours for your office, or it is a weekend, or holidays, you do not have to worry. Your website is very much online and reachable to everyone and every minute.

4. Make your business reach to every place

In the offline world if you want to create a presence in cities and countries other than where you are based at then you needed to be physically present there. You needed to have an office or an employee or agent there.

With a website you can reach to every place on the earth without being there physically.

A website knows no geographical boundaries. It can reach to anyone in any place in the world. And any person living anywhere and in the farthest of cities and countries can access your website and know about you and also do business.

A website saves tons of manpower, time and cost.

5. Provides the benefit of quick & easy access

There is one more access benefit which a website provides. You must have heard that usage of mobile is growing all over the world. You might be a witness to that when you access the Internet from your smartphones.

Website are also mobile based or at least can be made completely mobile friendly so that people who want to access Internet or websites through mobile have no problem in viewing it.

Website can be made compatible to be viewed with all kinds of screens and in all formats. This increases the reach of websites even to the mobile users.

6. Unmatched benefit of reaching customers all the time

So, with a website you can reach your customers always, everywhere and any time. A website is actually created mainly for that purpose only. Of course there are other reasons and benefits but making a business reach its customers and providing those customers an easy and all time access to their website is the most important benefit of a website.

7. Platform for all online marketing

Website is the base and entry for an entity into the digital world. It is also the base and the platform for digital marketing which means all types marketing using digital and online channels.

We mentioned this above when we talked about importance of website in marketing. Marketing is the essential part of any business, and even individuals. Without marketing a business cannot survive and grow. Digital marketing is the preferred marketing method that has taken over the traditional marketing methods. This is due to various benefits and reasons the main among which is the growing internet usage and presence of people on these online channels like search engines, social media, mobiles.

A business may adopt whatever online channel for marketing and advertising, from search engine optimization, search or display advertising to social media marketing & advertising, content marketing, mobile advertising, or even email marketing.

They will need a website for that, all of that, and without it you cannot do any kind of digital marketing. Also, because with all marketing and advertising you attract customers to your business. So, you need a platform to bring customers to and provide them all the information they need to make a decision.

Website is the platform where you bring and convert audience into customers and therefore it is your best tool and platform for marketing and growth.

Now let us understand what creates this enormous VALUE and IMPORTANCE of websites

Let us first ask few questions for you.

Questions for everyone

  • Why do you visit a website?
  • What do you look for or read in a website?
  • Why websites exist?
  • Why we create a website for ourselves?

The answer for all these is the content of websites.

This very rightly tells us the importance of website's content and also indirectly points towards some of the benefits of website content.

What makes websites Important

Importance of website content. Role of content in creating value and importance of websites

Website content is very important and plays different roles in the digital world for all of us. We all use different types of web content or web based content for different purposes, forms and ways. A website by itself is very important for every individual and for every business that uses it. Wherever we visit on the Internet we see websites and whatever we the Internet and on all those websites is content.

For this reason website content becomes very important, because it is all what we search for, see, use and consume on the Internet. Content is what connects everything on the Internet and website content is what actually the Internet is made of.

Let us look into website content importance and try to understand why content is important in a website and what role does it play.

Websites and Content

Websites and its content are two different aspects when it comes to understanding website content with both having their respective roles and significance. Websites are important as these are the important and the only platforms which helps business, companies and individuals connect with audience through the Internet and make information to reach everyone. Content is important because it is the very essence of every website and the very reason for websites and the Internet to exist and work.

Content was always there and is used everywhere. Websites, technology and the Internet made it more dynamic and interesting, and made it possible for content to reach and connect with many more. The popularity of online platforms and particularly websites gave new meaning and different forms to content and made it more diverse, interesting and attractive.

The Internet and technology helped create the websites we see today. The digital market and websites gave new dimensions to content and helped it evolve into the dynamic content we see today.

Both websites and its content are important and play their respective roles. Both need the other to exist and be meaningful.

What is website content?

How is website content define and explained? We define website content as the content (information) which is created specifically for a website and is published on it for its audience to read and also to fulfill various other objectives of that website.

Therefore, website content covers all the different type of content (information) which we can find on a website.

The content on any website is particularly meant for its targeted audience while also serving the purpose and objectives of the person or business behind the website like to share business or personal information. The content as is specifically mean to be published on websites and for target audience and keeping in mind other objectives, is therefore created that way.

Keeping the reasons and objectives of publishing content on websites, we can say following are some of the common features of website content.

Some common features of any typical website content are:

  • is carefully crafted
  • is interesting to read
  • conveys information, facts and details where necessary
  • can be persuasive
  • is subject oriented
  • is search friendly
  • is social friendly
  • is designed and presented well to make it interesting, attractive and worth reading

Importance of website content

We talked about the importance of websites and its benefits above. How websites play such an important role in almost every aspect of a business growth right from giving it the all important online presence, making businesses reach their targeted audience and finally to helping a business get many more customers. Websites are the most important and the only platform which allows us to have a presence on the Internet and in the digital market.

But what makes it do so and what is the most crucial ingredient that is the most important part of a website and that makes it bring so many benefits? In fact, this is what makes up all the Internet, whatever and wherever you visit online.

It is the content of those websites that really does most of the work and connects everything. Websites on the other hand play the important role of carrying that content and making it reach and connect. Without websites, content can never reach and connect with its audience and fully achieve its purpose.

Content is the most important part of every website and it is what drives the website and the Internet, and every action that we take online.

This is role and importance of website content, and therefore it is very rightly said that Content is King.

We said in our blog on benefits of websites that a business cannot do any types of online marketing without a website. It is very much true. However, it is the content that all digital marketing channels use to connect websites with their audience and the rest of the online world.

Role of content on websites

Content of a website plays different significant roles and this makes it very important. Content was always there and existed much before websites were invented. It is what every website is made up of. What technology and the Internet did is create new ways of presenting and creating content; new uses and users; made it more interesting and dynamic; and made it reach many more.

The Internet and technology reinvented and made it more interesting to read and consume. It also converted the same content into different forms and types. Since all the content, in all its different types, resides and exists on websites and web pages only. All the online content in a way is website content.

Therefore web based or web content carries all the features, benefits and advantages associated with online content, because all of it exists on websites. This makes all website content important.

As Internet penetration and popularity grows more digital marketing will start reaching many more and become even more popular. Digital marketing is based on web content and so what we will see is more popularity and acceptance of web based content. It is what we will actually see everywhere. This will further -grow and strengthen the importance of website content and its reach and popularity.

It is your content which you promote through social media, or make it reach to people through email marketing, online and social advertisements; it is the content which we try to rank through keywords on search engines with the help of SEO.

When you learn search engine optimization (SEO) then you learn it is the website content that drives search engine rankings, and even keywords are but a part of content. Most importantly when we do on page optimization or keyword optimization, it is also more about content and its optimization.

What is content marketing? It is creating purpose oriented content to market, promote website content and making it reach its audience. Content marketing is one of the best and most effective way of marketing, and the integral part of most of the digital marketing channels from search engine optimization to social media marketing.

Let us again ask you few questions.

Questions for digital marketing and SEO experts

  • What connects a website with its audience?
  • How do we target audience with our websites?
  • How do we target search traffic?
  • What brings search traffic?
  • What we promote through social media?

The answer again is the content of websites.

Content is everything. Content is King.

Popular types of website content we see today - Their importance, roles and benefits

There are many ways content is published on websites. Every type of content on websites have their own role, significance and importance. Every type of website content brings its own benefits.

1. Textual website content

All the written text on websites is textual content. This is the very base and stuff of websites. Every website has textual content. It is used to share all kinds of information through websites. Even statistics, data and numbers are shared in textual format.

Importance of Textual website content

As we said, textual content is the very base and life of websites. Text is what makes websites useful. Right from company information, product description to making your products attractive and saleable on website we use textual content. All blogs are textual content.

Even the various visual content should ideally include some textual content to get the real benefit from websites. When it comes to SEO and search engine rankings, it is only the textual content of website which helps it gain visibility and rankings. Search engines only read texts on our websites. Therefore it is advised for doing SEO that every visual content should accompany some explanation text to make search engines read and know what these visuals are about and help web pages in rankings.

2. Visual Content

Apart from texts, most of the websites have visual content. This visual content can be in different forms. The popular forms of visuals used in websites are images, infographics and videos. Visual content is eye catching and makes the content interesting.

Importance, and advantages of visual website content

All three types of visual web content have their own importance and brings benefits. Images are most commonly used on websites. No one can disagree with the saying that Images speak a thousand words.

Yes, images make the content more interesting and add value and attractiveness to it. A piece of textual content with an attractive and appropriate image helps a visitor to understand it quickly and creates interest to read further.

Infographics go a step ahead of images in being a very effective way to present a lot more of information and data. Infographics are an organized presentation of data based or data assisted content. There are various benefits of infographics. You can present a huge amount of data and information in a single visual layout; it makes it very easy to read and understand quickly lots of detailed information and data; it is a very popular way of content publishing and content marketing; and more. There are even scientific and psychological reasons which make infographics popular and important.

Videos are perhaps the best and most popular channel to use and share content on the Internet and on websites. Videos add huge value to any web page or website. They are very popular also and are seen by much larger audience as compared to texts, images and even infographics. Through videos one can show information or even data in many interesting ways. Videos are much more engaging and are shared much more on the social media and more effective way of content marketing.

What makes website content important

1. The very base of your website

As we said above content is the very base of your website. Your website is nothing and will be of no value if there is no content in it. Also, if the website content is of not much relevance and not par in quality even then your website will serve little purpose. Content is everything for a website.

2. Present information

We create websites to share information about our business, what we do, our products, services and many other aspects of our business. All this information is shared through content only (mostly written text). In fact information is content.

3. Target your audience

Your website content creates, builds and target the audience that is relevant for your business. This is what website content does. A website by itself is of no interest to your audience. It is what we say on our website that connects us with our audience. It is through your content that your audience comes to know that you are one of the websites that they are looking or searching for.

4. Create and maintain audience interest

One of the important roles of a website is to reach your audience and bring them on it. But what they read on your website will be more important a factor in terms of how many of your viewers decide to read and read more and how many go away, and probably never come back.

This is what good website content does for a website. Relevant good website content creates interest in the audience and also satisfies it in the best possible way.

5. Drive action and sales

We can not only invoke interest in our audience but also drive them to engage more and take the necessary action on our website through our content. A more engaging, useful and action driven content is what helps in converting visitors into customers.

Importance and role of content in website marketing

1. Reach out and connect with your audience

Your website is the platform through which you make your content to reach your audience. What we market to our audience is our website content, what we want our audience to know and read is content, and what reaches your audience is content. Your website is the platform through which this is achieved.

Your website is like your body which carries all about you through this content. Just like we connect with each through our features, personalities and our body is like the carrier of all this. Similarly, everything about a business is conveyed and reaches to our audience in the form of content, through our websites.

2. Marketing through digital channels

When we do any online or digital marketing, we are marketing, promoting and selling content. Or you can say that we are marketing and selling everything through content. It is true even for offline marketing.

Right from magazines, newspapers ads, to all the digital marketing channels from SEO to social media to email to content marketing. It is content which we market and it is content through which we market our business.

3. Content marketing

Content marketing is all about content. It is that very specialized channel of digital marketing which exists and works purely on content creation. It is promoting the existing website content by creating a more focused and purpose oriented content in all various forms.


Content is the very soul of our websites and therefore all the Internet, because Internet is just made of different websites which are nothing but a compilation of content. Content is the most important part of a website as well as plays important role in marketing of websites.

Content is what differentiates various websites, sets a website apart from other similar industry or niche websites. More importantly content can create USP for a business, build a strategic advantage for it and do brand building.

What you should do now that you know the website importance, benefits & advantages

Get a website designed for your business, if you do not have a website.

Having a website is not enough, never enough. You need to develop it, in terms of content. Your website is your business online and it should represent it properly, completely and in the best way. That is done only through content.

So, what you need is to hire the best SEO consultant expert. This is because SEO is the best way to develop and transform any simple website into your best online marketing and business representation platform. And this only an SEO expert can do. They only know SEO importance for online success of your business.

There is another way. Learn SEO thoroughly by yourself. For this, first you need to understand how to learn SEO which means knowing what all it covers and what all you should learn in it. This is also the first step to becoming a complete SEO professional expert and then move on to becoming an expert in it.

And when you ready to master search engine optimization, we have the best online course for you. You can refer to our completely expert and professional SEO training course.

All the very best the success of your business through website + content + SEO.

To conclude Website Importance - Presence and usage

Some number according to websitehostingrating to point to vast presence and use of websites and therefore their importance.

As of January 2019 there were over 1.94 billion websites on the Internet.

As of January 1, 2019, there were 4,100,667,287 (4 billion) internet users across the globe.

Global Population: 7.7 billion

What does that tell us?

One website for every 2 internet users

One website for every 3.8 human