5 SEO checklists for new or any website to target and attract right search traffic
Know your audience - get to know your customers
Who are your audiences? These are the audiences you want to target and reach. They are your prospective customers from the search optimization's point of view. Start with the audience who would be interested in what you have to offer. There could be versions of interest. So the next step would be to know their interests. Are they interested in buying, or looking for some specific information that could assist them in buying it, or some very general information? If you are a seller of a product then your audiences are the ones who want to buy or want information to assist their buying decision.
So, on the basis of which type of audience you want to target, you can decide about which pages or sections of your website would serve best for them. Then you need to know what each set of audiences will be searching so that you can create relevant set of keywords.
Target the right keywords (audience) - long tail is the talk of the town
You know your audiences. Now you need to target them. That means targeting those search terms which they are using. All this requires extensive keyword research. This also means knowing their intentions and matching those with the right keywords. What all search terms they would be using to find your products, services or business would form the basis be your keyword research.
So, your customers' intention decides what keywords you need to target. Or, more specifically, the customers whose intention matches your business, marketing and your SEO goals decide your main keywords.
This is where long tail keywords, key phrases and LSIs come in picture. You should focus more on these, and especially at the start of your SEO. This is because these types of keywords will bring the audience which you are looking to target and who are more likely to convert you're your present or prospective customers. Second reason for this is that these keywords are little easier to rank for.
The key phrases, long tail will also nicely set up your SEO and your website for better quality and relevant traffic.
Build right content - keep in mind what audience is looking for and answer them
What are they going to find out when your targeted audience visits your pages? This is where you build your content. Not just the home page or any single page, but all the pages of your website. It is very important to maintain content quality across all your pages because someone may visit any of your pages out of blue or out of curiosity and if quality of that page is not of the same level, then you stand a chance to lose that prospect.
Secondly, if all your pages are important for you and are indexed in search engines then they are candidates for keywords targeting and ranking. And if any prominent search engine finds some of your pages having low quality or thin content, then your entire website may suffer and your domain authority, rankings can dive down a little or even more.
Do not go overboard with this. Just keep in mind to create content which best answers what your audience is looking for.
Ready your website - be mobile
Did you forget about this? It happens often. Before you go all out with off-page SEO, you need to take into account how your visitors are going to come to your website and how do you expect them to behave.
The first part means, get your site mobile ready. Each passing day mobile views and clicks are increasing. More and more people visit websites on their mobile. So you need a website perfectly designed for mobile. In fact the word now is that you should first design your website for mobile viewership and then consider desktop version of it. In very near future, majority of viewership is going to be mobile. Isn't this why Google is so focused on enhancing and promoting mobile search? Even so, that they have recently brought out their mobile first indexing. Got the Idea!?
Oh, and yes, do not forget internal linking.
Optimize and build the right links - be present at the right places
With all very set with audience, keywords, content and mobile ready website, now it is time to make some rankings. Don't get too excited just now. This is a huge task and research in itself. You do not start building random and easily available backlinks.
But yes, having done the hard work of targeting right keywords and building good quality content across your pages, building of quality and relevant links will not be that tough and your website will get rewarded with rankings and traffic sooner than later.
With good content, all that is needed is to get in front of the right people and you may get loads of natural and high quality links. You can start blogs too with high quality and customer focused content and start reaching out to other blogging sites or sites who have a user base similar to yours but are not your direct competitors or are not using that customer base in the way that you are i.e. sell them. Guest blogging is one of the great ways to build high quality and relevant links.
There is no harm in doing link building the traditional ways i.e. business listing, profile sites, bookmarking, etc., provided you do not overdo it. As a matter of fact it is also required. One last advice, keep an active track of all your links and remove any bad link as soon as you find it or realize.
You are all set to go now. All the very best to you!
There is no doubt that SEO is important for success of your business in the online world. It will bring you tons of organic traffic and help in the growth of any and every business. But to truly exploit all its potential it needs to be done in the right way.
When an expert or consultant starts SEO with these steps then your website and your business is ready for a much better result from your search and optimization campaigns.