Online success and role of SEO
The reasons you want to know why seo is important for your online success could be because you want to start an online business of want to know how your existing business just like traditional business can achieve success online.
Before telling you the importance of SEO for getting success online and why SEO is the most important key to achieving any type of online success let us tell you what makes us ask this question in the first place.
What is online success and what is the role of SEO in it?
It is hard to imagine ourselves without the Internet these days. And we all are online most time of the day through our laptops, desktops and mobiles.
But what this has really done is open up a new dynamic and vast market for all the businesses, and all the people who want to reach to some audience for some reasons. This is the Internet or online marketspace, which has so many different platforms to do so many things.
There are two types of businesses who want to get success on this online marketspace. One type is the traditional businesses which are now going online. The second is the new type of businesses and professions which Internet has opened up and these are online businesses and professions.
Online success broadly means being able to successfully do and achieve your tasks, goals and objectives as an individual, professional, an organization, company or business.
These goals could for example be getting more people to read your book, listen to your video, look at your art, hire you for your services, buy a product, take some membership, etc.
All these depend upon reaching out to and connecting with the right audience. This is what SEO does best or this is what that can be best achieved with SEO.
The reason why SEO is so important for online success for all types of businesses, professions, individuals is because it is the best platform to take you online, build as wide or as deep an online presence, get you to your audience, and most importantly SEO will keep building and strengthening your online success consistently as long as you want, and that too in a very cost effective manner.
But what Internet has really done is created many new online businesses and online new ways of doing businesses online. Traditional businesses are now going online and new online businesses are being created each day.
Why everybody needs online success?
It is because of what we just said above that everyone of us is now online and doing many things online on different platforms. What this basically means that most of our audience or customers are online.
This is because everything is going digital. From seeking information; reading; sharing information; asking and searching for information or products; to buying products, services, taking subscriptions and much more. Everything is now online or a significant part of everything is online.
And, as we said in the above section that you have your own goals and purposes as individuals or as a business or an organization which you want to achieve.
In order to succeed in your purposes and objectives you will have to take the online route to reach your audience and fulfill your goals. And search engine optimization is the best way to do that, which we will tell why.
Success today means online success for everyone. Traditional businesses, professionals, individuals, service providers, online businesses, everyone and every type of business is looking for and needs online success to achieve a full, comprehensive and 360 degree success.
Which type of businesses need online success the most?
As we said that everybody and every business needs to build their online success to truly and fully achieve growth and success. Even traditional businesses are now coming online and competing successfully. But there are certain types of businesses or websites whose growth and prosperity primarily depends upon their online success.
If I ask you what are the businesses that need SEO most or more specifically the online businesses that need SEO and that can truly benefit from SEO, what would that be? If you have to guess the first name of such a business that comes to your mind, which would it be?
Who needs SEO, the most?
E-Commerce business or website.
If you have to guess the first one that comes to your mind then that would be e-commerce websites and businesses that sell online. E-commerce website best represents an online business.
All their sales come from through online purchases. If their website cannot reach its audience and motivate & persuade them to buy from their website then their business will not succeed.
So, SEO is the best tool and platform all the e-commerce websites can use to build a rich online presence and boost their growth online.
What you need for online or any type of success?
What you need first for online success is an online presence
The key to getting success online and the first step or answer to how to get online success or how to build success business online is to first get your business the most important online presence. This is what search engine optimization helps you do that in the best possible way.
An online presence is what everyone needs today and a well optimized and customized online presence can do wonders for any business, professional, individual or anyone else. What online presence can give you or your business is:
- Gives you much more exposure
- Gives you a place and face in the all important online world
- Builds value and brand in the new online market
- Makes you reach your online audience
- Brings customers, sales and revenues online
You first need to be present online in order to succeed in the online market. Everyone has and needs online presence and utilize it in the best way for success.
Why SEO is important for your online success and how it delivers that
SEO is very important for your online success as it helps everyone and every type of venture or business or company to succeed online. Search engine optimization is the best way for everyone to prosper and flourish online because it lets you take advantage of the most important and popular online platform, which is the search engines.
Search engines as the platform for online presence and success
Have you heard that a majority of buying decisions start and happen online? Let us be more specific here. Majority of people (from 80% to 90%) do some kind of online research before buying any product. Most of the online purchases start with a search.
E-commerce sales is online and a major online source of their customers is search.
This is what search engines do. People search for various things on these search engines, which then connect their queries with the best of website (which are search results) depending upon the type of their queries.
Search engines are one of the best and certainly the largest platform for buyers to connect with sellers and to connect searchers and seekers with information providers.
Search engines provide you with the best market for everything. Here you can:
- know and reach your audience
- fulfill and satisfy them with information
- market, advertise and sell your products to them
But it does not happen by itself. Here you need to make best use of search engine optimization or SEO. SEO is the only way to capture this market and the best way to do all this.
SEO is that technique which helps you achieve your online success by creating your presence and visibility on the search engines and help you get organic traffic from there, which can be converted into your customers and therefore build your sales and revenues.
What is SEO and how it builds your online success
SEO or search engine optimization is a set of techniques which helps in targeting, attracting and bringing organic search traffic to a website.
Success online is not some quick fix solution but a long term and strategy based approach. This is also because there are so many online platforms available for each one of us today like search engines, social media, websites, and more. So, what would it mean for anyone to get online success? Having success online would mean and would require us to have the following:
- It gives you online presence through search engines
- Effectively translate and transform offline presence to online presence and optimize it perfectly for viewers
- Build a unique online presence
- Making it easier for audience to find & reach you in multiple ways
- Know your online audience
- Know the market
- Know your competitors
- Create value online
- Reach your online audience
- Build trust among your online audience
- Build visibility & popularity
How SEO helps in your online success?
SEO helps you to achieve all the things we listed out above that you need to have to get online success. It does this by taking you to the search engines, build your presence and visibility there, target your audience, and take full advantage of search engines and the tons of organic traffic which one can get only from search engines.
The 5 step SEO process to build your online success
SEO is detailed process and it is this process which results in the online success of a business, a company, a professional, or any entity or individual. SEO does this through your website, and therefore website is important for you. Your website plays the important role of connecting your business to your audience with proper use of SEO.
What SEO does is create your presence by first building unique website content for your business. This website content is important as it is the key for establishing your unique presence and identity and all the further SEO activities are based on this content.
Look at the important 5 steps of SEO to get your online success.
1. Build your online presence and visibility
The first thing SEO does is build your presence on search engines. With the help of SEO your business gains visibility on search engines. There is a whole process to achieve this but when it starts then your business, your products and services, and all the information that you have put on your website gains visibility. With right optimization and other techniques, indexing, etc., a website and all its content becomes accessible and reachable by the searchers.
2. Make you know your customers
Keyword research in SEO is the best way to know your online search audience. This is the audience that when targeted properly can be converted to your customers. Keywords or queries are what these audience use when they are looking for some information or products. When you know these keywords then you can know a lot about your audience like what are they looking for, how they search for what they are looking for. This is really important for everyone who wants to target online search visitors and bring them to their websites.
3. Make you reach your customers
Keywords are what connects a website to the search engines and then to its audience. When you use the right keywords on your website you start connecting with the right audience. After giving you insights about your customers through keyword research, SEO helps you to reach them through those keywords. There are so many different types of prospective customers on search engines who uses different queries or keywords. SEO helps you reach all of them.
4. Bring traffic to your website
SEO is all about how to attract and bring organic search traffic to a website. This is one of the biggest objective of SEO and this is what it does for your website. SEO is an inbound marketing technique which aims at attracting traffic to a website. And when majority of people use search engines before buying something, SEO is the best technique which everyone can do to bring huge number of traffic, which is looking to buy, to a website.
5. Convert traffic to your website into leads
Yes, this is also a part of SEO and it does that too. Bringing loads of traffic is very beneficial for any website because only this creates the opportunities to get materialistic goals or generate monetary benefits. This is called conversion and this has to be created. Although when a website gets right traffic some part of that traffic will for sure convert into leads. But with the help of SEO optimization a website can always aim to achieve higher rates of conversion and therefore get many more leads from that traffic.
Benefits of SEO to make you select it for your online success
1. Very cost effective
SEO is a very cost friendly technique of getting inbound organic search traffic to a website.
Overall if we compare SEO with any other marketing channel, it costs very less. This is because in SEO a website can generate a large amount of per month traffic for a monthly or annual fee for SEO services. When SEO services are taken for a longer period of time, this cost is further optimized for every website.
The cost of SEO is also low when compared to advertising or PPC (pay per click) search or social advertising costs. This is particularly because SEO services cost or package is not based on per inbound website visitor and does not increase with every new visitor, as is the case in PPC.
2. Long term strategy and solution
SEO is actually a long term solution for gaining and maintaining search visibility and getting inbound search traffic. It does not bring much result in a short period of time but when continued for a longer period of a year and more than the results or the traffic which a website generates grow exponentially.
3. Suitable for everyone
SEO can be done for every type of website and for every type of business or profession or products and services. This is because there are always and many keywords which one can find for every type of product and service.
4. Helps you target many customers in many ways
SEO is about strategies and in that way it works by targeting different types of keywords with different strategies. All those keywords collectively increase the number of traffic that comes to a website.
With SEO a website can target different keywords with the help of relevant and optimized content and pages. There are product pages that directly targets buyers, there are blog pages which target those who are looking for products related information. There are other pages like about us which help audience know better about the company to build more trust before they buy.
5. Is very scalable and flexible
SEO works in a very flexible and scalable manner. This is the reason why SEO can be done by a small business, a new company, a local business and even by a large and established business or brand.