Learn SEO 101 Guide: How to start when you are learning SEO from scratch
This is a 101 & complete beginners guide on how to learn SEO in 2020. We show you the best way to learn SEO fast, from scratch. From, beginner to expert, from start to finish. While reading this complete SEO learning guide you will realize that you can learn much more & advanced and even complete expert level search engine optimization by taking the online learning approach.
How to learn SEO in 2020 is the big question that we answer here. And we suggest (and some facts point out to this too) that learning search engine at home is the best way in 2020 and also the answer to the question about learning SEO. But we will cover and explain
All you need to know & all answers to your question how can I learn seo fast, right from the start, in 2020.
Starting to learn SEO is a journey and not a one time destination. If you want this journey and your career ahead more rewarding, enriching and growing then the first step is to decide how to learn and where to learn SEO from. This is what I will to cover through 23 topics on how best to learn SEO.
You will also understand fully that learning never stops for SEO, how and why it is best learned online, how and why online learning is the best & universal approach.
What also you will understand is how learning SEO at home makes it much more easier to learn & master search engine optimization.
This is all you will be reading here.
- What is SEO - A brief introduction
- Need & Importance of SEO
- Who are SEO learners and what are their learning needs in 2020?
- Reasons why one should learn SEO
- 4 possible ways how you can learn SEO
- Best approach on How to Learn SEO - What I suggest
- Understand the SEO Framework: How SEO works - The purpose and result of doing SEO
- Learn SEO basics for beginners
- How best to learn SEO in 12 steps
- A simple 2 step method to learn SEO at home and online starting right now
- Learn SEO in 2020
- How the nature of SEO demands online learning
- Why SEO is best learnt online (at home)
- Concept of learning SEO at home
- The decision to learn SEO at home
- Advantages of learning SEO at home
- How to turn learning SEO at home into a true advantage
- Few things in SEO you learn best online
- Questions in your mind about selecting an SEO course
- How to be more thorough in selecting your online professional SEO course
- How to select the best course
- Know the Expert, Instructor or the Institute behind the Course
- Concluding on How best to learn SEO online at home
Through this blog we aim to give you some information, facts and a broader (and perhaps the better) perspective on How to learn SEO in 2020, in best and complete way.
Section 1: SEO overview and introduction
What is SEO - A brief introduction
SEO is the synonym for search engine optimization and hence it basically means optimizing websites for search engines.
SEO improves visibility of websites on search engines so that the visitors click on your website within the top search results and the website gets traffic.
It is about getting or attracting search traffic or the users who ask (or search) for various queries (or questions) on the search engines.
SEO is an inbound marketing method and is one of the important channels of digital marketing.
SEO is a continuous process and not a single task or step and not at all a "Do it and forget it". It involves research, monitoring, tracking and doing it on a consistent basis, and provides a steady and growing results.
The day I realized what is SEO
And why it is important and why I need it
The day I realized, my website is not reaching anyone. People on my contact list and social media contacts are just that much.
The day I realized the HUGE GAP there was!! There are millions of people for whom I made my website and the data in it. I was not reaching any more, I was not reaching anyone new.
The BIG Question, that was! How do I let those people know that I have a website for you? How do I make my website reach to all of them?
I searched the Internet, Google basically. Never did I realize that what I was searching for was actually functioning or working right in front of me and that I was playing a part. Only I was on the other side of it.
That's when I realized. There is something called search engine optimization!!!
I read more about what is SEO, how it works and what I can do with it or how can it help me in what I wanted to achieve. It took me few days to realize and truly understand the meaning of search engine optimization, and not just its full form or definition. Then I fully understood search engine optimization and why it is needed and what it does.
AND. That was it!!! That was the moment!
I realized and knew that SEO is what I was looking for. It was the answer to my question, "How to make my website reach the audience for whom I made it".
SEO was the answer, the solution. SEO meant to make my website reach any number of people I want. Search engine optimization can make my website reach people I do not even know, and wonderfully also find out who are these people that are looking for the information and exactly what they want.
Need & Importance of SEO
No matter how good and best your products, services are if they do not reach the audience for which you created and designed those, you will not get any success. And no matter how best your business idea is, it still needs to reach people otherwise it will just remain an idea and not turn into a business. Every business needs marketing to succeed.
SEO is a very specialized way of marketing. SEO is that one very important tool and digital marketing channel which will bring and ensure growth of your business for a long time. It will give you long term and a consistent growth. Search engine optimization is the best way to reach your target audience. Not just this it is the best way for any business to know your target audience and then make it reach them.
SEO is needed because there is a ready and huge demand and market which is the search engines (yes, GOOGLE).
These are some of the reasons why you should learn search engine optimizations. These are also what you get, what you can do and the benefits you can get from it.
- SEO is important for business growth and marketing
- Can help grow any business
- Best way to reach both specific section of audience and bring volumes of website traffic
- One of the best ways to start your own business or company
- Build a growth & rewarding career
- Do better digital marketing
- Get more results from content marketing
Section 2: Who wants to learn SEO and why?
Who are SEO learners and what are their learning needs in 2020?
Any talk about learning SEO cannot be complete or can be started without talking about the learners of SEO. If you are here then are an SEO learner. And there is a reason why you want to learn search engine optimization.
That reason for learning is important and you should understand it. You have certain needs and some goals as a learner. When you understand your reasons, needs & goals then you take the right path and get the right learning.
There can basically be three types of learners:
- Those who are looking for a SEO course for job & careers – Job Seekers
- Those interested in learning SEO online for learning & growth – Career Builders
- Those looking to learn SEO for their website or business – Business or Website Owners
About You: You are a fresher and looking for an SEO course to get your first job and start a career. Career is usually the secondary objective at this time, job is the main goal. What will really help you at this stage is learn more, learn thoroughly & seriously and learn with sincerity. Your job and whole career may depend upon how much and how well you know SEO.
About You: You are already working, in SEO, in other digital marketing fields or some related area. You want to learn more in SEO and advance your knowledge, understanding and skills.
About You: You are mostly experienced with many having entrepreneurial experience too. You may be a business person, an entrepreneur, a blogger, a website owner, or running your ecommerce site. There could be few reasons for you to learn SEO, however, you want to use SEO as a tool to market your business website or blog.
Reasons why one should learn SEO
Learning SEO is best to open many career opportunities
Learning complete and best SEO is the best way to learn and understand digital marketing. A career in digital marketing is a natural extension of SEO and often starts with search and content specializations.
You can do many things after you learn SEO completely and in the best way. Making a career is just one of them. You can do freelancing and take up projects and grow; you can make your own blog website and make it grow; and you can further grow your career and start doing content marketing and digital marketing and be one of the best in it.
This is because when you understand and master SEO you also discover and understand that how you can apply your skills in many ways and areas and grow.
To build and achieve all that start learning the right and best techniques and skills. Learn the techniques that I used achieve rankings and build traffic. Learn what I discovered learned. Take advantage of my years of experience and experiments. Learn in just few weeks all that took me years and become an expert.
SEO is THE important part of digital marketing
SEO is THE essential part of digital marketing. Most of the organizations start with it and also no matter which other online marketing channel they take search engine optimization to make their reach and grow and build a reliable flow of traffic.
This is also because search engines are the best and largest source of website traffic. Search engines provide you two types of traffic. Organic search and traffic, which is the largest and the very foundation of search engines; paid traffic which is costly and low in volume.
SEO is the only way to target, attract and leverage organic traffic. And to get paid traffic through SEM or PPC most of the SEO basics and principles apply. And even if you are doing social media marketing or optimization, there are few similarities like optimization and audience study, and social media is always a part of advanced SEO techniques and full scale search engine optimization campaigns.
In the same way content marketing and SEO become inseparable at many or most points.
SEO is the core of digital marketing & the most widespread online marketing channel. It is also a growing and promising area and career opportunity.
Many SEO career options
One can take many different careers and types of jobs and do different things after learning SEO.
Job in SEO agencies
Work as an SEO consultant
Start own agency
Work in content marketing
Work in digital marketing
Whatever type of job one may take, SEO offers good growth. This is because of increasing demand of SEO, increase in online channels, increase in the number of websites and other reasons.
Career itself has growth
Every digital marketing agency needs SEO professionals
Every content marketing agency needs SEO professionals
Traditional marketing companies are going digial
Websites are growing
Growth in search usage trends
Every website needs SEO guy
Every online business needs SEO guy
Growth of online & websites means growth of SEO
Grow website traffic
Bring and grow website traffic. This is the most important reason to learn SEO. This is what everyone, from job seekers & career builders, to business owners, website owners & bloggers and all want to learn SEO.
What SEO does is target the search traffic. That is also called the free traffic because unlike PPC (pay-per-click) advertising one does not have to pay for every website click from search and therefore does not have to pay for every search visitor.
SEO is perhaps the best way to target that search traffic. This is because with this you can target and reach as many types of search visitors and traffic. You can grow your organic website traffic to huge volumes. All you need to do is keep doing SEO, keep writing better content and keep improving it, keep targeting keywords, keep making improvements and further optimization, and keep building relevant and right backlinks.
With this you will grow the authority of your website. And as your website authority grows it gains the power to rank for more and more keywords. And your website starts ranking for more difficult keywords. These are the keywords which either bring huge traffic volumes or are very profitable and relevant for business.
Section 3: How to Learn SEO in 2020
Complete way how to start learning SEO online (at home) and master it
Let us start with the method of learning
4 possible ways how you can start learning SEO
Ways how people learn SEO from scratch
Take SEO classes
This is the first approach and the very obvious way that comes to mind for all the freshers. All SEO beginners who have just completed their studies and want to learn SEO to get a job and start a career in search engine optimization field look for nearby SEO institutes to attend classes and learn about search engine optimization.
There are however two important things that a learner and beginner in search engine optimization needs to look at.
ONE, Institutes are location based. Learning through classes from institutes is therefore location based. This means that you are always going to prefer an institute near to your home. Not all the institutes near your home may be the best in teaching SEO.
TWO, you will always have to support your SEO learning through supplementary online studies. This is because of the very nature of SEO. As a professional field SEO requires you to look at how the theory is applied and used. So to master anything in SEO you need to go, look and search online.
Learning SEO online and free
One can learn SEO online and free. There are so many websites and blogs which talk about SEO. They cover many things on search engine optimization from basics to the techniques and some even talk about advanced strategies.
There are, however, two problems in learning this way, especially for beginners. First, you may not know these websites and blogs. Second, even when you do know, it may take quite a bit of time to go through various blogs and guides and tutorials.
When you are just starting learning you do not know much on SEO. Therefore, you may not be able to find all the resources and know which ones are best.
However, this changes one you start working and develop a good understanding and are in constant touch with online reading. You then know who and which resources to follow, which are more relevant and best.
Learning from online SEO courses
You can start learning complete SEO with a beginners SEO training. This is of course paid courses but can provide the best platform for learning and for your jobs and career. Online courses, most of these, are designed to keep the online learning in mind. Therefore, they tend to cover more in SEO as both beginners and early professionals are likely to enroll for such courses.
They also cover better and more as they have to compete with classroom trainings which is the preferred choice for beginners.
The benefit of learning from a course is that you can learn much more in much less time and you also get guidance.
The one problem could be to find a good course and also to find a course that is suitable to your needs. For this we have designed few SEO courses so that you can select the one that is best for you. Also, we have the best course which is a complete advanced SEO course and is best for beginners and also for entry level professionals.
Learning on the job
Many people learn many things on the job and search engine optimization can also be learned while on the job. It is possible when you have colleagues doing SEO work in your office and you can start learning from them.
This also means that you are either working in an digital marketing or SEO consultancy or agency. Or you working in a company which has its own in house SEO team or have hired one or two SEO experts.
How I learned SEO from scratch, knowing nothing
I had designed a website and was all excited about it. I wanted many and many people to see it and visit my site, but sadly it was not happening, even after I have my list of friends on social media. After scratching my head for some time I realized it was time to teach myself SEO.
I read and read and read. It took me few weeks to really know what is SEO and what it does. Then it took months and years may be to actually learn SEO, and also practice it on my website.
I got some results. I developed and followed an approach, without realizing what it was and how wonderful it can be. Even now not every expert talks about it and even fewer apply it I guess, although I can never be sure of that.
I made keywords rank, although I was still learning and it took me months to do that.
I was not getting traffic, but it was ranking.
I realized the value of keywords, keyword research and targeting right and different keywords to target and build more traffic.
Due to the nature of my website I contacted and mailed many organizations. I developed online partnership and association with many of these organizations. The result was that I was offering some value to them and as a result they were linking back to my website.
What I did not realize at that time was that I was following the approach to building natural links to my website. I was indirectly doing email outreach for backlinks.
I did many other things and learned through the process and strengthened my SEO skills.
I wrote blogs, improved my blogs and wrote many articles. I learned content promotion, content writing, content marketing.
In nutshell, I learned how to do SEO in an effective way. Discovered ways and techniques and formulated few of my own.
The result of all is this. We are in the year 2020. The strategies I started in 2018 and I ranked one of my blogs for more than 200 keywords in the early part of 2019. All the keywords on the first page. Not just this. I have little more than 50 snippet rankings, the Number 0 position in 2019. The traffic and ranking are and will grow more in 2020.
Best approach on How to Learn SEO complete
Combined Approach! – What I suggest
Yes! To be a complete SEO professional and an expert you need: learning from a good course (either online or classes) to start + free online learning + on the job learning.
Let us take you through a typical process through which most people learn SEO step by step and become really good at it.
How to learn SEO step by step and complete
We list below the step by step approach which most of the beginners and leaners take. However, from experience and coming from a point of expertise we have expanded and refined the approach to make it the best on how to learn SEO step by step, from beginning to reach some expert level.
Here is how to learn SEO best to be an expert quick in about 2 years time.
- Read a little on what is SEO
- Enroll for a course
- Complete your learning
- Get a freshers job and work for at least a year and use your knowledge
- Focus on applications and how to do basic SEO tasks
- Practice using the tools and techniques and also how SEO works under digital marketing
- Enroll for an online advanced course
These are the SEO learning steps which will help you learn most and learn it best. This step by step SEO learning approach typically can help you reach a good professional and expert level in 2 to 3 years time.
Section 4: Start to learn SEO in 2020
What all to learn in SEO
Here we will explore two ways to learn SEO. We will explain how you can learn it from scratch when you are at complete zero. Then we will detail the step by step approach to learn SEO fast.
One thing you need to always remember whether you want to learn it from complete beginning or you want to learn it quick. It is this.
You should start to learn SEO to understand it better and with the aim to reach a position where know how best to do it and how to do it completely. Learning it from zero is a different approach and learning it fast has a different one.
To be an expert you need both. In the first phase the approach should be to understand it as fully and properly as possible. This builds your base. In the second phase you need to focus on understanding the details as much as possible and look at how these are applied, and also if that can be done in a better and more effective way.
You need to apply and use and see the practical aspect of every technique.
The result will be that you learn search engine optimization complete, from start to finish. You also become an expert fast.
How to learn SEO from scratch
The learning approach for absolute newcomers at complete ZERO
- Step 1: Understand how SEO works
- Step 2: Learn SEO basics and fundamentals
Step 1 of learning SEO from scratch
Start with understanding SEO: It's Framework and how SEO works
The need — for marketing and to reach an audience
There is a business, person or some entity for which or for whom you will be doing SEO. Their purpose of wanting you to do SEO for them is to make them reach their target audience. They want to connect and reach the people who they are serving. These are the persons who can and will benefit from what that business, individual or entity is offering or from the information they are providing.
Here it is important to mention that SEO is one of the very important channels under digital marketing. Businesses or companies and even individuals who are offering something which can help or benefit a large section of people need and go for marketing. In today environment, it is the digital or online marketing which is popular and the preferred way to market anything.
So, SEO is a marketing technique which can help you reach your target audience in a very unique way which no other digital marketing technique can do.
SEO meets the two needs which every business and anyone offering something has. These are, to reach their target audience, and do the marketing. When you reach your audience and are influencing them to visit your website then you are doing marketing.
SEO solves the purpose of marketing to a large or a specified audience in a very unique way and a set of techniques covering optimization, content, link building, networking, and marketing.
Build the important platform: Website and content
In order to use SEO to reach those audience, and before using this search engine optimization technique, there is another thing which they need.
For SEO and for digital marketing you need a website. SEO is done on and for a website. It is not done directly for a company or a person, but done via their websites. Your website is important for your business and for its digital marketing.
If you want to target and reach your audience through this unique online marketing technique then you need a website where you will be bringing all those visitors.
Website is the platform which helps someone reach and connect with the online world. Your website is the place where you provide all the useful information, data and other things which anyone can see and make use of.
This is done through content. Content is important and the sole of your website. Going further in your SEO journey the one thing you will hear and do is rank a website or a web page.
You do not actually rank a web page or a website. You rank the content of that page with the help of SEO.
Optimize for searchers, search engines and rankings
Where do you rank your website and its content? If SEO is done to get visitors to your website then where do they come from and where do you target them?
The Search engines.
Google is a search engine and the one that is most popular and used by maximum people.
People search in Google or other search engines like Bing or Yahoo. Then they reach a search results page where there is a huge list of webpages or websites which have relevant information which that searcher has asked for through a query.
All what we search and type in those search engines are queries.
These websites in search results are organized in a way by that search engine so that the site or pages which are most relevant for the query appear on top and higher than the other websites.
This is what is called as ranking of web pages. We will cover the ranking process of search engines in our next section on how to learn and do SEO. This is what and why we do SEO. The whole purpose of this technique is to positively influence the website’s ranking in search engines to make the site and its pages appear higher than other websites.
Why this is done? Why do we need to rank websites? ONE, because there is a huge list of web pages which are providing the same or similar content and information. TWO, people tend to visit and click the websites that appear on the first page and higher than other sites.
This is why we do SEO. This why we need SEO to rank our website higher. So, you basically do SEO to make your website rank higher than other similar content sites so that it gets the maximum clicks from search engines.
Step 2 of how to learn SEO from scratch
Learn SEO basics for beginners
Let us go through each of the part of SEO which you will be learning and see how it is better to learn those things online and how online approach will help you learn more and better.
What are Keywords? These are words and phrases that represent a topic. We write content for your website pages like home page, product page, blogs. Keywords are what represent the meaning of these page content.
Keywords are what someone types in to search for some information or product, services or company, blogs, etc. Keywords are also what the websites use to target the searchers or groups of searchers who use search engines for seeking such information.
Keyword research means doing research to find keywords and phrases which are relevant for a business and its website. These are the keywords or phrases which people are searching on the search engines like Google.
These are the word or phrases you will be optimizing your website for. These are key terms around which you will be writing content and optimizing it to make your keywords rank higher on search engines.
Technical SEO means optimizing various technical aspects of a website to improve its functioning, accessibility by search engines, and user experience. We do technical SEO optimization to ensure better & smoother crawling and therefore better indexing which helps a website in improving its organic rankings.
Every website has many technical aspects which are optimized and these are not that difficult to understand and do. Sometimes it is also about correcting the technical errors of a website.
Few basic and important technical optimization factors are:
- Improving website speed
- Submitting sitemap to search engines
- Making website mobile friendly
- URL optimization
- Internal and external links
On Page optimization
On Page SEO is called on page optimization. It means optimizing your content to better target your keywords and improve their rankings. So, optimization is about using your keywords on your pages. It can also be called as keywords optimization.
You do not and cannot just put your keywords directly on the page. And you cannot use them randomly in your content.
You also write your whole content or optimize it which means rewriting or rephrasing it to suit and match your keywords.
There are three key places where we use our keywords on each of our web pages.
These are your Title tag, URL, and your header tags. The size header tags are H1, H2, H3, H4, H5 and H6.
Off page SEO is all what we do in search engine optimization which is not directly or anyway done on our website or content. Building links is the most important part of off page.
These are called the backlinks and are one of the most important factors which make your website rank in search engines.
Backlinks give your website authority and visibility on the Internet. This authority helps your website rank higher for the targeted keywords.
What you do here is follow various link building techniques or practices. These techniques are ways to create or get backlinks from other websites. These techniques are also various approaches of building links.
Listing your business or website on business listing sites, creating profiles on various social media and profiling websites, writing articles on other websites, are all few popular and basic techniques of linkbuilding.
You now know SEO well. Now we advance on to learning it fast and make it complete
How to learn SEO fast & be an expert quick in 12 steps
How you can fasten your learning. What it means or takes to learn SEO fast? It is quite simple actually. You need to include this approach into your learning. This you can even do if you are still at zero. This SEO learning approach should have an interest in the subject, willingness to look more deeply and observe, and most important is to practice as you learn.
This is how I would suggest you to make SEO learning into an advantage and best learning approach to become an expert in search engine optimization, sitting right in the comfort of your home.
1. Buy a good online course
Yes, you need a good online SEO course to start learning. Learning from an online course is fast and more convenient. Although, you can learn much of SEO from various free online resources, but that will take time. A good course gives all (or most) that you need to know and learn on SEO right to you in one place. That is much better than surfing and searching for days and weeks to find what to learn.
2. Strengthen your basics
Now it is time to revise the fundamentals and make them strong. If you are starting fresh then start learning the basics one by one. Read and learn what are the basic SEO things you need to do. How all these are done. Be thorough in learning the basics. Also, for each chapter or section, after you finish it or even in the middle of it, try to look and find how that part of SEO looks like in the real life. This means how it looks and is used or done on websites, how it looks on search results, etc.
3. Select a subject or industry
You need to focus on a subject or industry to start building a website. Start with developing your website. Select a subject or take an industry which is more familiar to you and with which you are more comfortable and have knowledge too.
4. Get a website for practice
You do not need to be a professional website designer. For SEO learning point of view all you need is a basic website, even without much designing, but where you can upload content. You need it for practice. You can either learn the basics of One of the best ways for this is to take the wordpress.com basic individual plan. If you have a friend or someone who can design then go for it. You can even go to bigrock or Godaddy and they have website builder plans with hosting & domain names.
You need 3 things:
- Domain name
- Website designed
- Hosting account
5. Open Google Accounts
When you start doing SEO you will be needing these two Google accounts, for monitoring your search and rankings progress and do lot more. The two accounts are Google Search Console or GSC and Google Analytics (GA). Google Search Console was known as Google Webmaster Tools or GWT till 2018.
For Google Search Console (GSC) go here
For Google Analytics (GA) account go here
6. Submit your site to Google
You need to submit your new website to Google so that it can crawl and index all your new pages. You need to submit a sitemap and also a robots file to Google.
Submit sitemap to Google
A sitemap is an online document which you upload on your server as a unique webpage which lists out all the pages of your website. It is an XML, and not HTML, page. It is called XML sitemap. It is written in plain text with no linking or hypertext.
You can create a sitemap in any HTML editor and it is named as sitemap.xml. This is how it looks like
You need to write the following codes for every web page to prepare your sitemap manually.
<url> to start each page section
<loc> represents your page URL
<lastmod> has the date when you last or latest modified your page or date of its creation whichever is latest
<changefreq> How frequently you change page, monthly, weekly, yearly
</url> to end each page section
Submit robots file to Google
This is the first thing you should submit. This tells Google and other search engines that they are welcome to visit and crawl your website. You can also tell the spiders and bots of all search engines if you do not want them to crawl your site or certain pages in it.
7. Improve technical SEO of your site
Technical SEO means and covers the techniques which make a website accessible, readable by search engines. It means improving your website's search visibility.
Although this part of SEO is more technical, still there are many things which you can learn, observe and practice.
Few of the technical things to learn and do are improving website speed, ensuring mobile friendliness, knowing about HTTPS, URL structure, site structure, Internal linking, etc.
Improve site mobile friendliness
Use this Google tool, https://search.google.com/test/mobile-friendly, to check mobile friendliness of websites. You can check and see the parameters used for mobile friendliness. Also you can open any website and then press 'Control + Shift + i' to check any page for its mobile versions.
Improve site speed
Then use, https://developers.google.com/speed/pagespeed/insights/, to check what are various speed issues for any website. You will see a score for every website, both for desktop and mobile versions, and how good or bad is that score.
You can search for and open few ranking blogs or pages from search engines and check their URLs and how they are structured. You can also check how many of these pages are using internal linking. Internal linking means linking a page to another page on the same website.
All this technical SEO practice will make you learn and understand more about SEO.
8. Practice Keyword Research
Once you have selected your industry or subject, try to find all the keywords that you can find on that subject. Here one SEO insight will help you in selecting which keywords to write for.
There are basically three types of keywords which you will see and will be using. These are head or main keywords; body keywords; and long tail keywords or LSI.
Head keywords are used as the main keywords to represent a page. These are the shortest in length, and are typically 1-2 words. Head keywords have a high volumes but are very difficult to rank for.
Second are body keywords. These are little longer than head keywords and are 2-3 words long. These also have high volumes but lower than the head keywords. These are usually used in the body of the page, in the content. Body keywords are easier to rank than head keywords but still tough for any new website.
Third are LSI or long tail keywords. These are longer keywords which are used in the body or content along with other body keywords. LSIs have much lesser traffic volume and are also much easier to rank compared to the other two types of keywords.
What you should do to start your keyword research is build a group or set of keywords which you want to start with on your practice site. Find all or maximum keywords under each of the three types. Start using the ones which little less difficult to rank.
To find your keywords use Google search and type in the words that come to your mind on your topics. Refine your keywords with Google suggestions and auto complete. Look at the competing websites and take keywords from there. Use Google planner or adwords to expand your keywords with many relative and long tail keywords.
9. Start writing content
You need to create or learn to create content for a website. It could be blogs or content about companies and products. You can start with your website for practice.
Start writing content focusing on your keywords. Take one keyword at a time and write blog or pages on that.
Content plays a very important role in ranking. Its importance in search visibility and rankings has been increasing continuously.
If you can develop a practice and skill of writing user friendly and keyword specific content then it will help in your search engine optimization a great deal. Write content in natural language without over focusing on your keywords. Your language needs to be simple eight grade English.
10. Practice On Page
On page optimization or on page SEO is that part where you use all your targeted keywords at the right places. This also means improving your content to better fit and represent your keywords.
On page actions and activities help in establishing the relevance of a keyword on a web page and improve its ranking on search engine pages so that it is visible to more and more of our targeted audience and also gets more clicks and visits by them.
Few of the important things to do and learn in on page optimization are: how to use keywords in Title; using keywords in header tags and meta tags; using keywords in content; avoiding over use of any keyword; writing content which is right to support those keywords; and more.
How you can learn on page better and practice it?
Search for your targeted keywords on Google or any other search engine. You will see 10 or 9 results you see on the first page. The first thing to learn is that only the most relevant and optimized pages appear on the first page of search engines.
Second thing to note is that each result is a web page from a SEO optimized website. Each result has 3 components:
- The Title in the first line
- The URL in the second line
- Meta description in the third line
So, the second most important thing you learn is that you can attract a search visitor only through these 3 KEY on page techniques.
Now it is upto you only how you use these three things. Look at each of the results and see what keywords have they used in each of the three places.
How each page is using these differently. What keyword variations or forms are they using. How have they structured their Titles and URLs using the keywords. How many keyword variations or forms did you find from these results.
11. Start building links
Links are the most important part of SEO and the key factor in keyword ranking. Links make help keywords improve their search visibility and rank higher. More and quality links means more authority for a website and this makes it can rank higher on search engines.
Link building is the part of SEO where you now aim to build authority of your website to make it rank in the search engines. This is primarily done by building good backlinks.
Link building is also the part where you everything you do is outside of your website. It means finding other websites to link with, finding relevant websites and link building opportunities.
To understand link building and practice it, you have to go online. It is also like networking and also like another research of finding useful websites.
Few of the types of websites from which you can get backlinks are:
- Business listing websites
- Social media sites
- Profiling websites
- Classified sites
- Questions & answer sites
- Networking websites
- Image publishing sites
To be good at link building you need to be good at finding such websites to get links from. You will have to go online and find these linking opportunities.
12. Track your performance
Once you start doing these and give few months to your site, you will see your website and its pages ranking for many keywords. These would include your targeted keywords, but will also have some new keywords which would be the variations of your targeted keywords, synonyms and few more related ones.
Use GA and GSC accounts to track new backlinks you are getting, keywords and queries for which you are gaining search impressions and rankings.
Let us give a very simple way to learn SEO and become a complete SEO expert FAST.
A simple 2 step method to learn SEO fast from scratch and become an EXPERT
Step 1: Start learning free with this practical SEO Tutorial for beginners
You will learn the following:
- Digital Marketing & SEO
- Search Engines
- The Ranking of websites: How do search engines work
- What are Google Algorithms
- What is SEO
- Why we do SEO
- How to do Keyword Research
- What are keywords?
- Why we need keywords
- Types of Keywords
- How do you find your keywords
- On Page SEO
- What are links
- What are backlinks
- Why backlinks are important
- How to start building links to your website
Step 2: Learn advanced & expert SEO with complete SEO course
You will learn the following:
Professional SEO Course
Chapter 1: What is SEO
Chapter 2: Why Learn SEO
Chapter 3: SEO Career options and best way to start your Career
Chapter 4: What are Search Engines and how they work
Chapter 5: Google Accounts Set Up
Chapter 6: Submit Site to Search Engines
Chapter 7: How to do Technical SEO Optimization
Chapter 8: Website Speed optimization
Chapter 9: Know Keywords
Chapter 10: Keyword Research
Chapter 12: How to do On Page SEO
Chapter 13: Content Optimization
Chapter 14: What are Backlinks
Chapter 15: What is Link Building
Chapter 16: Off Page and its Techniques
Chapter 17: Link Building Techniques
Practical SEO Training
Chapter 18: Google Algorithms as rule book of ranking system
Chapter 19: Major Google Algorithms and updates
Chapter 20: Ready Website for Indexing
Chapter 21: 11 Types of Keywords
Chapter 22: 21 Free Keyword Research Tools
Advanced SEO Course Training
Chapter 23: Understand SEO Platforms
Chapter 24: 4 Pre-SEO Factors for SEO
Chapter 25: 5 ways to get pages ranked without indexing
Chapter 26: The 3 key On Page SEO Techniques
Chapter 27: More Advanced On Page SEO Techniques
Chapter 28: 404 pages
Chapter 29: How to use htaccess file for technical SEO
Chapter 30: How to do SEO Audit
Chapter 31: Advanced Google Search Analytics
Chapter 32: Mobile SEO
What more to learn in SEO going into the year 2020
Learn SEO in 2020
Change is what remain constant in SEO
SEO has a history. The history of SEO is of change and evolution. The change is what remain constant in the world of search engine optimization and search engines. This is what has been driving the way we do SEO.
Change is the only constant in SEO, and will never change.
But you do not need to be scared or too worried about this. Many of us do not even come to know of most of the changes that happen on the side of search engines. Unless, you are doing something very wrong.
What you need to do is first learn SEO completely and in depth. This will help you know it in detail and in depth. You will be better able to differentiate between right and wrong, what works in SEO and what not. Second, keep yourself updated by reading more.
Third, and more important. Do not trust everything and everyone you read. Over a period of time you will know what resources should be trusted when it comes to what is the latest and what is working now.
No follow becoming more important
Coming March 2020, Google is going to change the way it looks at and treat nofollow links. Nofollow is a one type of attribute of a backlink. Any backlink is either a dofollow or nofollow. Dofollow basically indicates that the site that is linking to another site is saying that they trust the latter site. While a nofollow link does not directly says that the site offered a link should not be trusted. It indicates that the linking site does not want to vouch or vote for the linked site.
Also, Google does not follow nofollow links to index the linked websites. This is what is going to change. Now nofollow links will be tracked by Google more elaborately and will be used for crawling and indexing new sites or pages.
Here is what Google says about how to use nofollow links in this post:
rel="nofollow": Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.
New Link attributes
In the same update that Google brought in September 2019, it introduced two new link attributes. These are sponsored and UGC (user generated content). You can read more about it in the link given above for nofollow update of Google.
A bit into SEO history & evolution to help better learn SEO in 2020
SEO is very dynamic area. SEO of the early 2000s was different from that of the 1990s. SEO of 2010 was again quite different from that of the early 2000s. And the SEO which we do now in 2019 is very very different from all the type, approach and method of doing it before.
Search engines keep evolving, their methods and algorithms keep evolving. The whole search industry, its related aspects and industries and their demands from search keep changing or evolving, technology is definitely changing so fast. Due to all this SEO also keeps changing.
What also comes with this constant change is the approach, methods of SEO which worked before may not work that well or may not work at all now.
To illustrate this, let us give you a brief look into the real life SEO evolution. When it started, somewhere in 1990s, and sometime later too, it was too focused on keywords.
All you had to do that time was put few keywords, repeat these as many times as you like and you will rank. The more times a keyword was repeated in the content, the better and more relevant that content was seen by search engines. Hence it ranked on the top.
It later became a spammy tactic and was called keyword stuffing. The focus slowly shifted to wholesomeness of the content.
What all this means is that you also will have to take a complete and wholesome approach to learning SEO. Start with a good SEO course. As you progress, keep learning through other online resources.
Do read SEO blogs, watch SEO videos. Find out about who all the top SEO experts and influencers and follow them or some of them. Be active on social media, join SEO groups. Ask questions online on these groups and on forums and read answers on question and answer websites.
All this will help you become an SEO professional and expert.
The final approach to learning SEO to speed it up, learn it complete & best and gain some mastery
Section 5: How exactly to learn SEO fast, from scratch & complete
Understand how learning SEO at home and online is best to learn it complete, fast & from scratch
How to learn SEO online, at home in 2020
What is the best way to learn SEO online? Why you should learn it online and why learning SEO at home is the best way to learn it complete.
To learn SEO at home means you want to learn search engine optimization online. Learning at home is a concept which 100% means learning online. It does not always apply for a complete beginner. Even professionals or working persons learn at home. It is a conscious decision as you can learn at your own comfort and at your own pace.
Let us explore why learning SEO online at home is the best way to learn complete and master it.
Now when you know how to learn SEO fast from scratch, let us now move ahead to how you can start learning it at home and online.
Learn SEO online: The most important factor & reason behind it
How the nature of SEO demands learning online
- SEO is all online
- SEO needs practice which is done online only
- SEO keeps changing, so you need to keep updates with online reading
These three basic and important points about SEO show its nature. These points and the nature of SEO also shows that it is best to learn it online.
As soon as you begin your career you will have to start and continue reading and learning online to do search engine optimization in a better or best way and to improve on your knowledge and skills. Following are few important reasons why you need to be online for SEO:
to practice what you learnt
to see how basics, aspects & techniques work
to add to your knowledge and skills
to keep yourself updated in this professional field
to keep yourself updated about the trends, search engine updates
to read about and understand all the algorithm and other updates brought by Google and other search engines
for expert advice and view points on each aspect
and for many more
SEO is very unique and requires everyone to know about and properly understand the latest trends & updates. SEO is largely based on algorithm and other updates by search engines.
But you need online learning, absolutely.
Why learning SEO online can be the best way
SEO is best learnt online which includes at home and on your own. This is because of the nature of SEO and all the aspects which are related to it; the way it is done; and because there are many more resources which are available only online.
SEO needs time and practice. What learning search engine optimization best and full also requires is looking at how each concept & technique works, practicing it more, going little deeper into what you learn in the course.
All this you do at your own, and at your home often. All this you do online.
This you can do only when you are at ease, at comfort level and without any pressure to complete something in a given time. You can do this when have time to go deeper, search for more & supportive & clarifying resources which are related and relevant.
If you want to master search engine optimization and be a professional and an expert then you need to do two things:
- Learning the basics, foundation
- Practice what you learned
Both learning and practicing SEO is largely online based. This means you will be using online tools, Google tools, other websites and search engines to learn, experience and practice SEO.
Therefore SEO learning is incomplete without going online. And this is best done at home and by giving it enough time.
Therefore, learning complete SEO course online and at home gives you opportunities to learn more and deeper.
Few facts about learning SEO
There are no colleges teaching SEO
It is taught best by experts
You will always have to learn (more) online at later stages and to learn more, deep & advanced
There is no standard in learning. There are no set benchmarks that SEO course should include this only or should be of this level or should teach this much theory and this much practical, or should have practical also or just theory.
There are no official certificates or degrees in SEO. You don't even need one. Your knowledge, skills and expertise will speak for you in the real world.
All that is taught in SEO is from experience and the courses, content, blogs and all are designed and written by professionals and experts. And if you want to learn from SEO experts then these experts mostly teach online. This is because, they can reach to learners in all parts of the world by going online.
The best way you can learn SEO online is at home
The decision to learn SEO online at home
If you are a complete beginner or even a working professional and you plan to learn SEO online then the best way to start and complete it is to learn it at home.
To learn SEO at home is a decision take because you want to learn in the best way when you start learning it online.
The decision to learn SEO at home means that you wannt to learn it online. It also means that you now understand the nature of search engine optimization and what is the best way to master it. You understand the need and importance of practice in learning. And finally you know that to learn better and practice the best way is to do it online at home and at ease.
Now you may have few questions. There will always be two types or sets of questions. These would be about learning at home, and secondly about SEO and its aspects.
Concept of learning SEO at home (which is online)
Learning SEO online usually means learning at home.
Learning at home is seen as opposite of classroom based learning, but it is not that different. In the classes you are taught about SEO while at home you learn by reading and watching. But there are SEO courses for both styles of learning.
Even when you are attending SEO classes, you have to learn few things on your own, and it is never that an instructor will teach you everything on SEO completely.
Before going further and to help you understand the concept and position of home based learning, let us briefly discuss the various styles or methods of learning search engine optimization.
Different approaches to learn SEO at home
Learn all by yourself
This is learning SEO online, and is a home based learning approach. Here, you learn everything through the resources available on the Internet. These resources are SEO blogs; tutorials, guides; SEO related forums, question answers; SEO related material on various websites, etc.
The thing here is that you need to search and find all these resources all by yourself. You also need to figure out which one is good or better, which one is more reliable. This way surely takes time.
Learning through a course
Learning through a course is another way you can learn search engine optimization at your home, office or any other place. There are many good online SEO courses to learn SEO from scratch and to learn everything and master it right at your home, without attending even a single class or going out.
In fact the best of the SEO courses and resources available are online only.
This makes learning at home the best choice to learn full, best and even advanced SEO.
Here are two online SEO courses which can help you learn it from start and learn complete SEO.
Learn complete SEO basics with SEO course for beginners
Learn expert SEO with complete SEO course with professional training.
Learning SEO at home means the following
- It means DIY (Do-It-Yourself) concept
- Learning by self
- It means an enterprising thinking - DIY is usually take by persons with entrepreneurial
- DIY also means control
- doing my way
- having or demanding flexibility
Knowing or unknowingly learners or students who are looking for and select learning at home option in SEO or any other field they are looking for learning more, learning better. And more often than not, these learners learn the best in SEO.
It does not always mean
- you have a low budget
- you cannot attend classes
- there are no good SEO institutes near you
- you cannot find a good institute
- shy of attending classes
It only means that you chose to learn search engine optimization at home for its many benefits, because you are more technically inclined and because you like that approach of learning.
Reasons why learn SEO at home can be the best approach
Learning SEO at home is the best way for people who have chosen to work at home or work from home. This is because they will be able to save much time. Also since they are already doing their work from home they have learned how to manage it along with other things. They also know the advantages of this, which are being more in control of what you are doing and saving a lots of time.
Learning SEO from home is therefore best for
People doing work from home jobs
People who are in between switching to a new job
Those searching for new opportunities
People on sabbatical
Advantages of learning SEO at home
Learning SEO at home is a wonderful opportunity to start learning from the very beginning and in the best way. It also gives you the opportunity to practice and learn as much and learn as fast as you want.
There are some big advantages which learning SEO online at home will give you and which will be very valuable for your future career and growth. These will help you develop your skills, confidence, knowledge, expertise and the ability to do SEO with practice.
To learn more
Learn SEO as fast as you want with best resources and devoting as much time as you want
Best way when you want to learn as much as you want
Go as deep into learning SEO as you want
Learn and practice doing research (which is very important in SEO)
Practice SEO while you learn (SEO is online & learning online & on your own makes you go through the issues you might face, practice the process of SEO)
Building your own way of thinking and doing
Encouraged to search and find more for answers
Plenty of resources to learn
How to turn learning SEO at home into an advantage
We discussed few advantages and benefits you can have when you learn SEO at home and online. These advantages purely come from focus, dedication, efforts, you give to your learning.
There is one hidden but a huge advantage which you can get or you get from this approach of learning. It is actually a dual advantage.
- Having a good learning platform to build foundation
- Having to search and research for more answers
Both these aspects will help you become an SEO expert, faster. You will be better than those who just read and learn what they are being told.
When you question more then you get more answers. Then you learn more and become better at what you are learning.
Now let us look at what steps you can take to turn learning at home into a true advantage and become a SEO expert at home.
Few things in SEO you only learn online
Here is the list of few very important things which are available online ONLY and that is how you can learn it. Moreover, classroom training courses, especially the ones you try to find in your city or local areas, usually do not teach these or go that deeper.
And, since SEO is never learn once and do it all the life thing, you will be learning most of it online only. The very nature of SEO is dynamic, where every now and then there are new developments. You need to keep yourself updated.
So, here are few interesting and wonderful things you can and you should learn through these resources.
History and Evolution of SEO
How SEO came to existence? What was before SEO? How search engines were born or created? What made us create search engines? When Google was started, who started it? There are so many questions which you should ask if you are truly interested and excited about learning SEO. The answers to all these questions and many more like these will broaden your horizon for SEO learning and about the industry. It will better and completely prepare you towards becoming a learned person in the SEO industry.
Updates & Technicalities:
The Google webmaster blog is the first thing that every SEO expert follows. It keeps you update with all the latest that Google introduces in SEO and that which applies to the SEO and search engine industry.
This one is for advanced learning and learners. Do check it out once.
Concluding on How best to learn SEO online at home
Now I believe you are in a much better to know what all to learn in SEO, how best to learn SEO, and that learning SEO online is the best and the universal way. You will be learning much about SEO online during your SEO career and growth journey, so why not start it that way.
And yes finally, you can of course attend SEO classes but on the other hand learning SEO at home can be a much better approach and option. And when can learn so much and everything in SEO right at your very home with all the comforts and flexibility then why not take this approach.
Few interesting facts to conclude and say learning SEO online is fast & complete
SEO is done online and is best learned online too. Why? Because
- You are already & always learning SEO online - While practicing SEO you read blogs, answers, every now and then
- Online has many resources
- Online is both paid and free
- Learning never stops and so you will always be learning something in SEO and it will be online
- Online is easy and 24/7
- Online is convenient
- Online is fast
Learning SEO online is very easy and convenient way of learning. In fact it is the best and easiest way. Learning online means you can learn SEO at home, at office, during travelling or anywhere you are. You just need Internet, a computer or your smartphone.
You can even learn a full SEO course at home or anywhere else without always needing an Internet connection. That is learning SEO with PDF downloadable file. So, learning online and self learning is the easiest and best way to learn SEO, and downloadable pdf files are the best way to learn SEO online. Anything which you can download and save on your system gives you the easier way of learning anything.
Concluding on how best to learn SEO
To make the best decision on how to learn you can also know about how to learn SEO at home and online in 2020. We have explored many ways in which you can start learning search engine optimization. You can learn it from scratch and complete and you can also learn SEO fast by following the steps we discussed. And the best way to learn SEO which would also be more complete and help you become an expert is when you can learn all the more about it from the very beginning and in a faster and more effective way.
Now it is entirely upto you, when you beginning your learning journey from scratch or zero, how fast you want to learn SEO. It will also decide how soon and fast you become complete learned in SEO.