Learn SEO 101 Guide: How to start when you are learning SEO from scratch
This is a 101 & complete beginners guide on how to learn SEO in 2020. We show you the best way to learn SEO fast, from scratch. From, beginner to expert, from start to finish. While reading this complete SEO learning guide you will realize that you can learn much more & advanced and even complete expert level search engine optimization by taking the online learning approach.
How to learn SEO in 2020 is the big question that we answer here. And we answer more to help you know even more.
How to learn SEO is a question often asked by beginners. And hence it means how to learn SEO from scratch. This is what we want to answer and explain here.
There are two more questions concerning learning SEO from the start.
Question number 1: How easy or difficult is to learn SEO from scratch.
Question number 2: How long will it take to learn SEO from scratch.
So, we go two steps ahead from answering how you can learn SEO from the very beginning.
We tell you how hard or easy it is to learn search engine optimization from zero. And we answer, with specific time frame, how long it can take to learn SEO when you are just beginning.
We finally give you the best answer and solution to How to learn SEO from scratch.
Best way to learn SEO from scratch in 2020, and make it complete and quick, to save time & become a professional fast.
Starting to learn SEO is a journey and not a one time destination. If you want this journey and your career ahead more rewarding, enriching and growing then the first step is to decide how to learn and where to learn SEO from. This is what I will to cover through 23 topics on how best to learn SEO.
You will also understand fully that learning never stops for SEO, how and why it is best learned online, how and why online learning is the best & universal approach.
What also you will understand is how learning SEO makes it much more easier to learn & master search engine optimization.
Through this blog we aim to give you some information, facts and a broader (and perhaps the better) perspective on How to learn SEO in 2020, in best and complete way.
Section 1: How difficult it is to learn SEO
How difficult it is to learn SEO
How hard is it to learn SEO or is search engine optimization difficult to learn? These are few questions which learners usually ask themselves or search on Google or other search engines.
Who are the ones who usually ask this question? Not the newcomers as they have very less idea about it. People who ask whether SEO learning is hard or easy are the ones who have read few things about what is search engine optimization. They are the ones who have probably read the technical things or read blogs or articles about some over excited or over enthusiastic experts.
The question should have been absolutely relevant if you were to start learning any programming language from scratch and you have absolutely no tech love yet.
Still, since it is a question often asked, it should be answered. So.
How difficult is to learn SEO, from scratch, and do it
SEO learning level: Easy to Medium
SEO is not hard to learn from scratch & beginning. Like the keyword ranking difficulty (KD) scale (easy, medium, difficult) learning SEO is easy to medium. It may look hard due to the terms & technical aspects. The basics are easy while the techniques can be learned & mastered with practice. All you need is interest & time.
It is not difficult to learn SEO, in fact it is quite easy to learn it. It surely involves many aspects and different set of techniques which may seem difficult to learn, but they can be mastered with a step by step learning approach. Everything in SEO is practical and so you learn more as you do more.
Even the technical things in search engine optimization are not so technical and can be learned by anyone easily. You even do not need any technical or any particular education background.
Many early learners often get little stuck and confused when they learn about so many algorithms which Google has, the updates and the machine learning it uses and all that stuff.
But you do not need to master it. You just need to SEO which is more like complying with Google guidelines, that’s it.
These algorithms are to make search and SEO related aspects more clear. But that is for Google. All that machine learning & algorithms result in few simple guidelines which everyone can follow.
If you can write an 8th standard level good content in English language, if you can do some search and research to find keywords to write content for and use on your website and its pages, if you can find websites which you can get links from and most of these website are from where your competitor website are getting links, you can learn and do SEO pretty well.
The only thing that may seem difficult is spending time to do it. Doing is learning in SEO. And yes, you need to learn it from scratch, and properly. And we also suggest a step by step process to learn SEO fast or faster.
So, now we go to the next question. This is about the time it takes to learn search engine optimization.
Section 2: How long does it take to learn SEO
How long does it take to learn SEO
As we said in the above section that in SEO doing is learning. So, as you keep doing it you keep learning more and more in it. Learning SEO actually never stops or completes. You can always learn new things in SEO as it keeps evolving.
However, the basics, the fundamentals and the techniques remain more or less the same. It is just few improvements, adjustments that take place.
So, when we ask as to how long it takes to learn SEO, we actually mean how much time it usually takes to learn the basics and the techniques of SEO so that you can start doing it completely and properly.
So there are two things about learning SEO and the time it takes.
- Learning the basics of SEO
- Learning how it actually works
How long it takes to learn SEO, for a beginner
6-9 months is the time a beginner needs to learn SEO from scratch.
6-9 months is the short & straight answer.
You can learn the fundamentals of SEO in about a month’s time, it takes 6-9 months to learn it properly. That involves learning the techniques, using these techniques on a website, using basic tools and first hand witness the rank/traffic movements.
You can understand the time factor properly with this time schedule I have created from experience.
6-9 months is the learning time frame for a beginner to learn SEO from scratch and be ready as a professional.
Here is the breakdown by phases, learning levels and time.
1 Month — The time taken to learn the basics of SEO. Allot about a month for this.
6 to 9 Months — The time you need learn from doing how the concepts, techniques in SEO is done and how it works. For this you need good understanding of basics and if needed you can revisit the fundamentals as you practice it.
1 Year — You will need at least or about one year from here on, depending upon how much you practice and learn from it. This time you need to reach a decent professional level in doing SEO and develop your skills.
This is the total time period by phases which you need to learn SEO properly with practice to become skilled professional in SEO.
These are the three steps according to us which YOU NEED to learn SEO completely and properly. The second and the third parts are more important.
This is the actual learning of SEO. This is because SEO is more about application and less about theoretical knowledge. The basics, fundamentals are much needed but you actually learn SEO when you start applying it.
Why does it take much longer to learn how it works? It is because of the process of doing SEO and seeing the results. Two reasons for that. SEO is a step by step process. It is also a continuous process wherein you need to update, adjust, optimize & re-optimize.
This is the actual way of doing SEO and the real learning. Second, Google and search engines take their own time to give you the benefits of what you did in SEO.
Then begins the second stage of improve SEO efforts. Once on the page, and even on the second page you start getting clicks.
Then on the first page you need to improve further and reach top few. Then comes (or might come) the need to optimize search results and conversion optimization, to get more clicks or traffic and to convert more of the traffic into leads.
Section 3: SEO overview and introduction
What is SEO - A brief introduction
SEO is the synonym for search engine optimization and hence it basically means optimizing websites for search engines.
SEO improves visibility of websites on search engines so that the visitors click on your website within the top search results and the website gets traffic.
It is about getting or attracting search traffic or the users who ask (or search) for various queries (or questions) on the search engines.
SEO is an inbound marketing method and is one of the important channels of digital marketing.
SEO is a continuous process and not a single task or step and not at all a "Do it and forget it". It involves research, monitoring, tracking and doing it on a consistent basis, and provides a steady and growing results.
The day I realized what is SEO
And why it is important and why I need it
The day I realized, my website is not reaching anyone. People on my contact list and social media contacts are just that much.
The day I realized the HUGE GAP there was!! There are millions of people for whom I made my website and the data in it. I was not reaching any more, I was not reaching anyone new.
The BIG Question, that was! How do I let those people know that I have a website for you? How do I make my website reach to all of them?
I searched the Internet, Google basically. Never did I realize that what I was searching for was actually functioning or working right in front of me and that I was playing a part. Only I was on the other side of it.
That's when I realized. There is something called search engine optimization!!!
I read more about what is SEO, how it works and what I can do with it or how can it help me in what I wanted to achieve. It took me few days to realize and truly understand the meaning of search engine optimization, and not just its full form or definition. Then I fully understood search engine optimization and why it is needed and what it does.
AND. That was it!!! That was the moment!
I realized and knew that SEO is what I was looking for. It was the answer to my question, "How to make my website reach the audience for whom I made it".
SEO was the answer, the solution. SEO meant to make my website reach any number of people I want. Search engine optimization can make my website reach people I do not even know, and wonderfully also find out who are these people that are looking for the information and exactly what they want.
Need & Importance of SEO
No matter how good and best your products, services are if they do not reach the audience for which you created and designed those, you will not get any success. And no matter how best your business idea is, it still needs to reach people otherwise it will just remain an idea and not turn into a business. Every business needs marketing to succeed.
SEO is a very specialized way of marketing. SEO is that one very important tool and digital marketing channel which will bring and ensure growth of your business for a long time. It will give you long term and a consistent growth. Search engine optimization is the best way to reach your target audience. Not just this it is the best way for any business to know your target audience and then make it reach them.
SEO is needed because there is a ready and huge demand and market which is the search engines (yes, GOOGLE).
These are some of the reasons why you should learn search engine optimizations. These are also what you get, what you can do and the benefits you can get from it.
- SEO is important for business growth and marketing
- Can help grow any business
- Best way to reach both specific section of audience and bring volumes of website traffic
- One of the best ways to start your own business or company
- Build a growth & rewarding career
- Do better digital marketing
- Get more results from content marketing
Section 4: Who wants to learn SEO and why?
Who are SEO learners and what are their learning needs in 2020?
Any talk about learning SEO cannot be complete or can be started without talking about the learners of SEO. If you are here then are an SEO learner. And there is a reason why you want to learn search engine optimization.
That reason for learning is important and you should understand it. You have certain needs and some goals as a learner. When you understand your reasons, needs & goals then you take the right path and get the right learning.
There can basically be three types of learners:
- Those who are looking for a SEO course for job & careers – Job Seekers
- Those interested in learning SEO online for learning & growth – Career Builders
- Those looking to learn SEO for their website or business – Business or Website Owners
About You: You are a fresher and looking for an SEO course to get your first job and start a career. Career is usually the secondary objective at this time, job is the main goal. What will really help you at this stage is learn more, learn thoroughly & seriously and learn with sincerity. Your job and whole career may depend upon how much and how well you know SEO.
About You: You are already working, in SEO, in other digital marketing fields or some related area. You want to learn more in SEO and advance your knowledge, understanding and skills.
About You: You are mostly experienced with many having entrepreneurial experience too. You may be a business person, an entrepreneur, a blogger, a website owner, or running your ecommerce site. There could be few reasons for you to learn SEO, however, you want to use SEO as a tool to market your business website or blog.
Reasons why one should learn SEO
Learning SEO is best to open many career opportunities
Learning complete and best SEO is the best way to learn and understand digital marketing. A career in digital marketing is a natural extension of SEO and often starts with search and content specializations.
You can do many things after you learn SEO completely and in the best way. Making a career is just one of them. You can do freelancing and take up projects and grow; you can make your own blog website and make it grow; and you can further grow your career and start doing content marketing and digital marketing and be one of the best in it.
This is because when you understand and master SEO you also discover and understand that how you can apply your skills in many ways and areas and grow.
To build and achieve all that start learning the right and best techniques and skills. Learn the techniques that I used achieve rankings and build traffic. Learn what I discovered learned. Take advantage of my years of experience and experiments. Learn in just few weeks all that took me years and become an expert.
SEO is THE important part of digital marketing
SEO is THE essential part of digital marketing. Most of the organizations start with it and also no matter which other online marketing channel they take search engine optimization to make their reach and grow and build a reliable flow of traffic.
This is also because search engines are the best and largest source of website traffic. Search engines provide you two types of traffic. Organic search and traffic, which is the largest and the very foundation of search engines; paid traffic which is costly and low in volume.
SEO is the only way to target, attract and leverage organic traffic. And to get paid traffic through SEM or PPC most of the SEO basics and principles apply. And even if you are doing social media marketing or optimization, there are few similarities like optimization and audience study, and social media is always a part of advanced SEO techniques and full scale search engine optimization campaigns.
In the same way content marketing and SEO become inseparable at many or most points.
SEO is the core of digital marketing & the most widespread online marketing channel. It is also a growing and promising area and career opportunity.
Many SEO career options
One can take many different careers and types of jobs and do different things after learning SEO.
Job in SEO agencies
Work as an SEO consultant
Start own agency
Work in content marketing
Work in digital marketing
Whatever type of job one may take, SEO offers good growth. This is because of increasing demand of SEO, increase in online channels, increase in the number of websites and other reasons.
Career itself has growth
Every digital marketing agency needs SEO professionals
Every content marketing agency needs SEO professionals
Traditional marketing companies are going digial
Websites are growing
Growth in search usage trends
Every website needs SEO guy
Every online business needs SEO guy
Growth of online & websites means growth of SEO
Grow website traffic
Bring and grow website traffic. This is the most important reason to learn SEO. This is what everyone, from job seekers & career builders, to business owners, website owners & bloggers and all want to learn SEO.
What SEO does is target the search traffic. That is also called the free traffic because unlike PPC (pay-per-click) advertising one does not have to pay for every website click from search and therefore does not have to pay for every search visitor.
SEO is perhaps the best way to target that search traffic. This is because with this you can target and reach as many types of search visitors and traffic. You can grow your organic website traffic to huge volumes. All you need to do is keep doing SEO, keep writing better content and keep improving it, keep targeting keywords, keep making improvements and further optimization, and keep building relevant and right backlinks.
With this you will grow the authority of your website. And as your website authority grows it gains the power to rank for more and more keywords. And your website starts ranking for more difficult keywords. These are the keywords which either bring huge traffic volumes or are very profitable and relevant for business.
Section 5: Best way to Learn SEO in 2020
The best & complete approach to start learning SEO and master it
Let us start with the method of learning
4 possible ways how you can start learning SEO
Ways how people learn SEO from scratch
Take SEO classes
This is the first approach and the very obvious way that comes to mind for all the freshers. All SEO beginners who have just completed their studies and want to learn SEO to get a job and start a career in search engine optimization field look for nearby SEO institutes to attend classes and learn about search engine optimization.
There are however two important things that a learner and beginner in search engine optimization needs to look at.
ONE, Institutes are location based. Learning through classes from institutes is therefore location based. This means that you are always going to prefer an institute near to your home. Not all the institutes near your home may be the best in teaching SEO.
TWO, you will always have to support your SEO learning through supplementary online studies. This is because of the very nature of SEO. As a professional field SEO requires you to look at how the theory is applied and used. So to master anything in SEO you need to go, look and search online.
Learning SEO online and free
One can learn SEO online and free. There are so many websites and blogs which talk about SEO. They cover many things on search engine optimization from basics to the techniques and some even talk about advanced strategies.
There are, however, two problems in learning this way, especially for beginners. First, you may not know these websites and blogs. Second, even when you do know, it may take quite a bit of time to go through various blogs and guides and tutorials.
When you are just starting learning you do not know much on SEO. Therefore, you may not be able to find all the resources and know which ones are best.
However, this changes one you start working and develop a good understanding and are in constant touch with online reading. You then know who and which resources to follow, which are more relevant and best.
Learning from online SEO courses
You can start learning complete SEO with a beginners SEO training. This is of course paid courses but can provide the best platform for learning and for your jobs and career. Online courses, most of these, are designed to keep the online learning in mind. Therefore, they tend to cover more in SEO as both beginners and early professionals are likely to enroll for such courses.
They also cover better and more as they have to compete with classroom trainings which is the preferred choice for beginners.
The benefit of learning from a course is that you can learn much more in much less time and you also get guidance.
The one problem could be to find a good course and also to find a course that is suitable to your needs. For this we have designed few SEO courses so that you can select the one that is best for you. Also, we have the best course which is a complete advanced SEO course and is best for beginners and also for entry level professionals.
Learning on the job
Many people learn many things on the job and search engine optimization can also be learned while on the job. It is possible when you have colleagues doing SEO work in your office and you can start learning from them.
This also means that you are either working in an digital marketing or SEO consultancy or agency. Or you working in a company which has its own in house SEO team or have hired one or two SEO experts.
How I learned SEO from scratch, knowing nothing
I had designed a website and was all excited about it. I wanted many and many people to see it and visit my site, but sadly it was not happening, even after I have my list of friends on social media. After scratching my head for some time I realized it was time to teach myself SEO.
I read and read and read. It took me few weeks to really know what is SEO and what it does. Then it took months and years may be to actually learn SEO, and also practice it on my website.
I got some results. I developed and followed an approach, without realizing what it was and how wonderful it can be. Even now not every expert talks about it and even fewer apply it I guess, although I can never be sure of that.
I made keywords rank, although I was still learning and it took me months to do that.
I was not getting traffic, but it was ranking.
I realized the value of keywords, keyword research and targeting right and different keywords to target and build more traffic.
Due to the nature of my website I contacted and mailed many organizations. I developed online partnership and association with many of these organizations. The result was that I was offering some value to them and as a result they were linking back to my website.
What I did not realize at that time was that I was following the approach to building natural links to my website. I was indirectly doing email outreach for backlinks.
I did many other things and learned through the process and strengthened my SEO skills.
I wrote blogs, improved my blogs and wrote many articles. I learned content promotion, content writing, content marketing.
In nutshell, I learned how to do SEO in an effective way. Discovered ways and techniques and formulated few of my own.
The result of all is this. We are in the year 2020. The strategies I started in 2018 and I ranked one of my blogs for more than 200 keywords in the early part of 2019. All the keywords on the first page. Not just this. I have little more than 50 snippet rankings, the Number 0 position in 2019. The traffic and ranking are and will grow more in 2020.
Best approach on How to Learn SEO complete
Combined Approach! – What I suggest
Yes! To be a complete SEO professional and an expert you need: learning from a good course (either online or classes) to start + free online learning + on the job learning.
Let us take you through a typical process through which most people learn SEO step by step and become really good at it.
How to learn SEO online free step by step and complete
We list below the step by step approach which most of the beginners and leaners take. However, from experience and coming from a point of expertise we have expanded and refined the approach to make it the best on how to learn SEO step by step, from beginning to reach some expert level.
Here is how to learn SEO best to be an expert quick in about 2 years time.
- Read a little on what is SEO
- Enroll for a course
- Complete your learning
- Get a freshers job and work for at least a year and use your knowledge
- Focus on applications and how to do basic SEO tasks
- Practice using the tools and techniques and also how SEO works under digital marketing
- Enroll for an online advanced course
These are the SEO learning steps which will help you learn most and learn it best. This step by step SEO learning approach typically can help you reach a good professional and expert level in 2 to 3 years time.
Section 6: Learn SEO from Scratch in 2020
What does learning SEO from scratch means?
To learn SEO from scratch and the very beginning means learning it from zero and therefore needs a step by step process. It starts with a proper understanding of search engines, SEO & websites, how each one is connected with the others and the roles each play.
This is because we do SEO for websites so that they gain higher visibility on search engines. This is the short introduction of SEO and why we do it. After this you move on to what to learn in SEO which means how to do it.
This involves all the steps or tasks of the complete SEO process and the various fundamentals, concepts and techniques used in each of the SEO tasks or types.
This is learning SEO from scratch.
This is the best approach to learn SEO for every beginner. Even if you know a little about it you should look at it from the beginning and start. This will surely help you to understand how to do search engine optimization better.
There is a reason for this too. This learning from scratch approach not only helps you learn the techniques but also makes you understand the three most important aspects of doing SEO. This is the complete environment or framework of the SEO.
- The Website
- The Search Engines
- SEO fundamentals & techniques
This way you also get the answers for the three most important questions about learning and doing SEO. These are:
- For whom to do SEO: For Website
- Why to do SEO: For search engines
- How to do SEO: The techniques
The SEO learning approach from complete ZERO for absolute newcomers
Step 1: Understand how SEO works
Step 2: Learn SEO basics and fundamentals
Here we will explore two ways to learn SEO. We will explain how you can learn it from scratch when you are at complete zero. Then we will detail the step by step approach to learn SEO fast.
One thing you need to always remember whether you want to learn it from complete beginning or you want to learn it quick. It is this.
You should start to learn SEO to understand it better and with the aim to reach a position where know how best to do it and how to do it completely. Learning it from zero is a different approach and learning it fast has a different one.
To be an expert you need both. In the first phase the approach should be to understand it as fully and properly as possible. This builds your base. In the second phase you need to focus on understanding the details as much as possible and look at how these are applied, and also if that can be done in a better and more effective way.
You need to apply and use and see the practical aspect of every technique.
The result will be that you learn search engine optimization complete, from start to finish. You also become an expert fast.
How to learn SEO from scratch
How to learn SEO from start Step 1: Understand how SEO works
Start with understanding SEO: It's Framework and how SEO works
The need — for marketing and to reach an audience
There is a business, person or some entity for which or for whom you will be doing SEO. Their purpose of wanting you to do SEO for them is to make them reach their target audience. They want to connect and reach the people who they are serving. These are the persons who can and will benefit from what that business, individual or entity is offering or from the information they are providing.
Here it is important to mention that SEO is one of the very important channels under digital marketing. Businesses or companies and even individuals who are offering something which can help or benefit a large section of people need and go for marketing. In today environment, it is the digital or online marketing which is popular and the preferred way to market anything.
So, SEO is a marketing technique which can help you reach your target audience in a very unique way which no other digital marketing technique can do.
SEO meets the two needs which every business and anyone offering something has. These are, to reach their target audience, and do the marketing. When you reach your audience and are influencing them to visit your website then you are doing marketing.
SEO solves the purpose of marketing to a large or a specified audience in a very unique way and a set of techniques covering optimization, content, link building, networking, and marketing.
Build the important platform: Website and content
In order to use SEO to reach those audience, and before using this search engine optimization technique, there is another thing which they need.
For SEO and for digital marketing you need a website. SEO is done on and for a website.
We always do SEO for a website. It is not done directly for a company or a person, but done via their websites. Your website is important for your business and for its digital marketing.
When you start doing SEO or are searching for keywords, etc., you will find different types of websites.
Major types of websites are: company or corporate websites, ecommerce websites, personal blogs, niche blogs or sites, company or corporate blogs, educational websites, government websites, news sites, general information sites, etc.
Every website is created on some platform and using languages. There are two ways of building any website. Either you create it from scratch using the languages like HTML, PHP, and CSS. Or you use website building platforms.
Depending upon the type of websites, each site has pages. We do SEO for these pages. Every website has an index page. This index page or the home page represents the domain URL of every website.
So, a business or a company website will have the following pages.
The Index or Home page
If you want to target and reach your audience through this unique online marketing technique then you need a website where you will be bringing all those visitors.
Website is the platform which helps someone reach and connect with the online world. Your website is the place where you provide all the useful information, data and other things which anyone can see and make use of.
This is done through content. Content is important and the sole of your website. Going further in your SEO journey the one thing you will hear and do is rank a website or a web page.
You do not actually rank a web page or a website. You rank the content of that page with the help of SEO.
Optimize for searchers, search engines and rankings
Where do you rank your website and its content? If SEO is done to get visitors to your website then where do they come from and where do you target them?
The Search engines.
Google is a search engine and the one that is most popular and used by maximum people.
People search in Google or other search engines like Bing or Yahoo. Then they reach a search results page where there is a huge list of webpages or websites which have relevant information which that searcher has asked for through a query.
All what we search and type in those search engines are queries.
These websites in search results are organized in a way by that search engine so that the site or pages which are most relevant for the query appear on top and higher than the other websites.
This is what is called as ranking of web pages. We will cover the ranking process of search engines in our next section on how to learn and do SEO. This is what and why we do SEO. The whole purpose of this technique is to positively influence the website’s ranking in search engines to make the site and its pages appear higher than other websites.
Why this is done? Why do we need to rank websites? ONE, because there is a huge list of web pages which are providing the same or similar content and information. TWO, people tend to visit and click the websites that appear on the first page and higher than other sites.
This is why we do SEO. This why we need SEO to rank our website higher. So, you basically do SEO to make your website rank higher than other similar content sites so that it gets the maximum clicks from search engines.
How to learn SEO from beginning Step 2: Learn SEO basics and fundamentals
Learn SEO basics for beginners
Let us go through each of the part of SEO which you will be learning and see how it is better to learn those things online and how online approach will help you learn more and better.
What are Keywords? These are words and phrases that represent a topic. We write content for your website pages like home page, product page, blogs. Keywords are what represent the meaning of these page content.
Keywords are what someone types in to search for some information or product, services or company, blogs, etc. Keywords are also what the websites use to target the searchers or groups of searchers who use search engines for seeking such information.
Keyword research means doing research to find keywords and phrases which are relevant for a business and its website. These are the keywords or phrases which people are searching on the search engines like Google.
These are the word or phrases you will be optimizing your website for. These are key terms around which you will be writing content and optimizing it to make your keywords rank higher on search engines.
Technical SEO means optimizing various technical aspects of a website to improve its functioning, accessibility by search engines, and user experience. We do technical SEO optimization to ensure better & smoother crawling and therefore better indexing which helps a website in improving its organic rankings.
Every website has many technical aspects which are optimized and these are not that difficult to understand and do. Sometimes it is also about correcting the technical errors of a website.
Few basic and important technical optimization factors are:
- Improving website speed
- Submitting sitemap to search engines
- Making website mobile friendly
- URL optimization
- Internal and external links
On Page optimization
On Page SEO is called on page optimization. It means optimizing your content to better target your keywords and improve their rankings. So, optimization is about using your keywords on your pages. It can also be called as keywords optimization.
You do not and cannot just put your keywords directly on the page. And you cannot use them randomly in your content.
You also write your whole content or optimize it which means rewriting or rephrasing it to suit and match your keywords.
There are three key places where we use our keywords on each of our web pages.
These are your Title tag, URL, and your header tags. The size header tags are H1, H2, H3, H4, H5 and H6.
Off page SEO is all what we do in search engine optimization which is not directly or anyway done on our website or content. Building links is the most important part of off page.
These are called the backlinks and are one of the most important factors which make your website rank in search engines.
Backlinks give your website authority and visibility on the Internet. This authority helps your website rank higher for the targeted keywords.
What you do here is follow various link building techniques or practices. These techniques are ways to create or get backlinks from other websites. These techniques are also various approaches of building links.
Listing your business or website on business listing sites, creating profiles on various social media and profiling websites, writing articles on other websites, are all few popular and basic techniques of linkbuilding.
Section 7: Learn SEO Fast in 2020
The process of how to learn more of SEO quickly
What does learning SEO fast means
To learn SEO fast or quick actually means to learn proper SEO in less time. How to learn SEO fast usually is asked by beginners. So, how you can learn the fundamentals, the techniques faster so that you gain the necessary abilities & skills to do SEO quickly is learning SEO fast.
It means using an approach to make your learning faster. It does not mean any short cuts or learning only selected things but means learning it completely & properly. You still need to learn all what you need to do SEO but in less time.
This the broad approach and the key highlights of a faster SEO learning process. These are the 5 things you need to include in your approach and need to do.
You need to:
- Learn the basics and fundamental techniques faster
- Start using the SEO techniques quickly
- Read and learn more about SEO and how it is done
- Use few SEO tools to see how they work and what additional things you can learn from these
- Go over the whole SEO process at least once
Since we believe learning faster means learning it from scratch we will keep our focus on two steps of learning we covered in learning it from beginning and help you find ways to make your learning faster in both steps.
Here we go further to expand on those steps and guide on you how to learn more and use the techniques. We add a third step here to help you learn SEO faster with practice.
So here are the three steps and stages of how to learn SEO faster.
Step 1: Learn how SEO works & its complete process
Step 2: Learn to use SEO fundamentals & techniques
Step 3: Learn to do Full SEO & rank keywords faster and experience how it works in real life
Starting to learn SEO Faster: Resources or Course
This is one of most asked questions about learning SEO. Whether we can learn search engine optimization complete (and fast) for free or through a course.
Yes, you can learn SEO free and we will guide you into it too. However, there are two important differences between how to learn SEO online free step by step and taking a course to learn it.
A course provides a structured format for learning SEO where you can learn all the important things about it, from basics to techniques and even advanced SEO, from a single resource. Learning free means going through various blogs and resources and finding out yourself what and how to learn.
A course can save you a lot of time while learning free online usually takes much longer time. So, learning from a professional or better still from an advanced SEO course is one of faster ways to learn.
Here is one such complete & advanced SEO course for full & faster learning.
Now to learning SEO fast and free, with resources.
Learn SEO Fast Step 1: Understand how SEO works
We have covered the basics about understanding SEO in this step 1 of learning SEO from scratch.
What you learned from there was
Why businesses need SEO
Understand the role of website and content
Search Engines, rankings and we do SEO to get rankings
Let us guide you quickly to help you understand the three aspects of SEO which together make the SEO environment or industry.
We actually rank website and each of its pages. However, the important thing to understand is that it is not the web pages that are ranked but the content of each of the page that search engines rank. Website serves the base for SEO and content is what ranks.
How content is ranked? Search engines pick important words or phrases from content which they believe point the whole content towards a topic or topics and to various sub topics. These are keywords. We have to find keywords and use these in content to make them rank on search engines.
Search engines uses a process to find web pages, read their content and categorize this content for topics and finally make them rank according to various factors. This is how search engines work and rank websites.
This is the process and the reason why we do SEO. With the help of search engine optimization we optimize content, use keywords and help search engines to notice and identify these keywords. This helps a website in proper categorization and indexing and then in ranking for the right keywords.
Here are few resources to help you understand how SEO works and why it is needed in detail.
Understand SEO, Search Engines and their ranking process
Why websites or businesses need SEO
How to learn SEO fast in 15 steps
How you can fasten your learning. What it means or takes to learn SEO fast? It is quite simple actually. You need to include this approach into your learning. This you can even do if you are still at zero. This SEO learning approach should have an interest in the subject, willingness to look more deeply and observe, and most important is to practice as you learn.
This is how I would suggest you to make SEO learning into an advantage and best learning approach to become an expert in search engine optimization, sitting right in the comfort of your home.
1. Buy a good online course
Yes, you need a good online SEO course to start learning. Learning from an online course is fast and more convenient. Although, you can learn much of SEO from various free online resources, but that will take time. A good course gives all (or most) that you need to know and learn on SEO right to you in one place. That is much better than surfing and searching for days and weeks to find what to learn.
2. Select a subject or industry
You need to focus on a subject or industry to start building a website. Start with developing your website. Select a subject or take an industry which is more familiar to you and with which you are more comfortable and have knowledge too.
3. Get a website for practice
You do not need to be a professional website designer. For SEO learning point of view all you need is a basic website, even without much designing, but where you can upload content. You need it for practice. You can either learn the basics of One of the best ways for this is to take the wordpress.com basic individual plan. If you have a friend or someone who can design then go for it. You can even go to bigrock or Godaddy and they have website builder plans with hosting & domain names.
You need 3 things:
- Domain name
- Website designed
- Hosting account
4. Open Google Accounts
When you start doing SEO you will be needing these two Google accounts, for monitoring your search and rankings progress and do lot more. The two accounts are Google Search Console or GSC and Google Analytics (GA). Google Search Console was known as Google Webmaster Tools or GWT till 2018.
For Google Search Console (GSC) go here
For Google Analytics (GA) account go here
5. Submit your site to Google
You need to submit your new website to Google so that it can crawl and index all your new pages. You need to submit a sitemap and also a robots file to Google.
Submit sitemap to Google
A sitemap is an online document which you upload on your server as a unique webpage which lists out all the pages of your website. It is an XML, and not HTML, page. It is called XML sitemap. It is written in plain text with no linking or hypertext.
You can create a sitemap in any HTML editor and it is named as sitemap.xml. This is how it looks like
You need to write the following codes for every web page to prepare your sitemap manually.
<url> to start each page section
<loc> represents your page URL
<lastmod> has the date when you last or latest modified your page or date of its creation whichever is latest
<changefreq> How frequently you change page, monthly, weekly, yearly
</url> to end each page section
Submit robots file to Google
This is the first thing you should submit. This tells Google and other search engines that they are welcome to visit and crawl your website. You can also tell the spiders and bots of all search engines if you do not want them to crawl your site or certain pages in it.
6. Practice Keyword Research
Once you have selected your industry or subject, try to find all the keywords that you can find on that subject. Here one SEO insight will help you in selecting which keywords to write for.
There are basically three types of keywords which you will see and will be using. These are head or main keywords; body keywords; and long tail keywords or LSI.
Head keywords are used as the main keywords to represent a page. These are the shortest in length, and are typically 1-2 words. Head keywords have a high volumes but are very difficult to rank for.
Second are body keywords. These are little longer than head keywords and are 2-3 words long. These also have high volumes but lower than the head keywords. These are usually used in the body of the page, in the content. Body keywords are easier to rank than head keywords but still tough for any new website.
7. Use Long Tail Keywords
Long tail keywords are longer keywords and basically are key phrases with more words in them. Typically keywords or key phrases with 3-4 or more words are long tail keywords.
According to studies these long tail keywords account for 70% and even more of all the web searches that are performed.
You have a better chance of ranking on top with long tail keywords. And when you want to learn SEO fast, long tails are best to target. With LTs you will rank faster and therefore learn more and learn SEO and rankings faster.
LSIs have much lesser traffic volume and are also much easier to rank compared to the other two types of keywords.
8. Learn to find your Long Tail & other Keywords
What you should do to start your keyword research is build a group or set of keywords which you want to start with on your practice site. Find all or maximum keywords under each of the three types. Start using the ones which little less difficult to rank.
To find your keywords use Google search and type in the words that come to your mind on your topics. Refine your keywords with Google suggestions and auto complete. Look at the competing websites and take keywords from there. Use Google planner or adwords to expand your keywords with many relative and long tail keywords.
9. Learn to use SEO Tools
SEO Tools play important role. The first and few of the most important tools are Google Search Console (GSC) and Google Analytics (GA) tools.
Then there are many free, fermium and paid tools. These SEO tools make your day to day tasks easier. They also help in specific tasks from keyword research to optimization, content & linkbuilding and even for social media.
But yes, you do not always need these tools. And GSC and GA tools can give you lot many metrics and parameters and data points to track and monitor your SEO progress.
Here are two resources where you can find detailed references for many such SEO tools.
10. Mobile SEO
Mobile SEO means optimizing your website for the mobile viewing. People are now increasingly using mobiles to search in Google and other search engines. Doing mobile SEO means preparing your website for those searchers and users. It means making sure that your website designing is suitable for mobile viewing and your website appears as perfect as possible.
So, the designing plays a very important role. Your content and its designing for mobile viewing should be simple and clean. On mobiles we do not have too much width. Think from the size of a smartphone. All the content will be scrolled down, one after another.
Why you need Mobile SEO
You need to do Mobile SEO for two reasons. One is because people are now using mobiles more and more these days. And this trend of using mobiles is ever increasing.
Two, Google has now shifted to Mobile First Indexing. If you go URL inspect and paste any of your indexed URLs then you can see a line saying Crawled as: Googlebot Smartphones.
Three, almost every type of user for every type of queries use mobile for search. However, local searches are mostly or more done by using mobiles.
How to optimize website for Mobiles
The first thing is that you need to optimize your website for various screens. This is best done by having a responsive website design and layout. It is very simple to do and is done in two steps. These are two techniques to make your website fully responsive.
Use this Google tool, to check mobile friendliness of websites. You can check and see the parameters used for mobile friendliness. Also you can open any website and then press 'Control + Shift + i' to check any page for its mobile versions.
11. Improve site speed
Website speed means how fast or slow a website or its pages load in the browser when someone clicks on your page link. The website speed basically depends upon the loading speed of its pages.
Improving website speed is one of the most important SEO factor and is a technical optimization technique.
Loading speed of each page is a very critical factor for ranking and user experience. Even if for a moment we leave ranking factor away, if your page takes ages to load then users will go away upfront. Every additional second of page load time bounces of significant users off your site. Keep your site’s load time under 3 seconds, and even less preferably. Images are one of the heaviest part of a web page.
First of all check your site speed through these following websites:
Use this Google speed checking tool to check what are various speed issues for any website. You will see a score for every website, both for desktop and mobile versions, and how good or bad is that score.
You can also use the following two more tools for this.
12. Start writing content
You need to create or learn to create content for a website. It could be blogs or content about companies and products. You can start with your website for practice.
Start writing content focusing on your keywords. Take one keyword at a time and write blog or pages on that.
Content plays a very important role in ranking. Its importance in search visibility and rankings has been increasing continuously.
If you can develop a practice and skill of writing user friendly and keyword specific content then it will help in your search engine optimization a great deal. Write content in natural language without over focusing on your keywords. Your language needs to be simple eight grade English.
13. Practice On Page
On page optimization or on page SEO is that part where you use all your targeted keywords at the right places. This also means improving your content to better fit and represent your keywords.
On page actions and activities help in establishing the relevance of a keyword on a web page and improve its ranking on search engine pages so that it is visible to more and more of our targeted audience and also gets more clicks and visits by them.
Few of the important things to do and learn in on page optimization are: how to use keywords in Title; using keywords in header tags and meta tags; using keywords in content; avoiding over use of any keyword; writing content which is right to support those keywords; and more.
How you can learn on page better and practice it?
Search for your targeted keywords on Google or any other search engine. You will see 10 or 9 results you see on the first page. The first thing to learn is that only the most relevant and optimized pages appear on the first page of search engines.
Second thing to note is that each result is a web page from a SEO optimized website. Each result has 3 components:
- The Title in the first line
- The URL in the second line
- Meta description in the third line
So, the second most important thing you learn is that you can attract a search visitor only through these 3 KEY on page techniques.
Now it is upto you only how you use these three things. Look at each of the results and see what keywords have they used in each of the three places.
How each page is using these differently. What keyword variations or forms are they using. How have they structured their Titles and URLs using the keywords. How many keyword variations or forms did you find from these results.
14. Start building links
Links are the most important part of SEO and the key factor in keyword ranking. Links make help keywords improve their search visibility and rank higher. More and quality links means more authority for a website and this makes it can rank higher on search engines.
Link building is the part of SEO where you now aim to build authority of your website to make it rank in the search engines. This is primarily done by building good backlinks.
Link building is also the part where you everything you do is outside of your website. It means finding other websites to link with, finding relevant websites and link building opportunities.
To understand link building and practice it, you have to go online. It is also like networking and also like another research of finding useful websites.
Few of the types of websites from which you can get backlinks are:
- Business listing websites
- Social media sites
- Profiling websites
- Classified sites
- Questions & answer sites
- Networking websites
- Image publishing sites
To be good at link building you need to be good at finding such websites to get links from. You will have to go online and find these linking opportunities.
15. Track your performance
Once you start doing these and give few months to your site, you will see your website and its pages ranking for many keywords. These would include your targeted keywords, but will also have some new keywords which would be the variations of your targeted keywords, synonyms and few more related ones.
Use GA and GSC accounts to track new backlinks you are getting, keywords and queries for which you are gaining search impressions and rankings.
Section 8: Learn SEO in 2020
What new there is to learn in SEO in 2020
Change is what remain constant in SEO
SEO has a history. The history of SEO is of change and evolution. The change is what remain constant in the world of search engine optimization and search engines. This is what has been driving the way we do SEO.
Change is the only constant in SEO, and will never change.
But you do not need to be scared or too worried about this. Many of us do not even come to know of most of the changes that happen on the side of search engines. Unless, you are doing something very wrong.
What you need to do is first learn SEO completely and in depth. This will help you know it in detail and in depth. You will be better able to differentiate between right and wrong, what works in SEO and what not. Second, keep yourself updated by reading more.
Third, and more important. Do not trust everything and everyone you read. Over a period of time you will know what resources should be trusted when it comes to what is the latest and what is working now.
No follow becoming more important
Coming March 2020, Google is going to change the way it looks at and treat nofollow links. Nofollow is a one type of attribute of a backlink. Any backlink is either a dofollow or nofollow. Dofollow basically indicates that the site that is linking to another site is saying that they trust the latter site. While a nofollow link does not directly says that the site offered a link should not be trusted. It indicates that the linking site does not want to vouch or vote for the linked site.
Also, Google does not follow nofollow links to index the linked websites. This is what is going to change. Now nofollow links will be tracked by Google more elaborately and will be used for crawling and indexing new sites or pages.
Here is what Google says about how to use nofollow links in this post:
rel="nofollow": Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.
New Link attributes
In the same update that Google brought in September 2019, it introduced two new link attributes. These are sponsored and UGC (user generated content). You can read more about it in the link given above for nofollow update of Google.
Section 9: Brief SEO History
A bit into SEO history & evolution to help better learn SEO in 2020
SEO is very dynamic area. SEO of the early 2000s was different from that of the 1990s. SEO of 2010 was again quite different from that of the early 2000s. And the SEO which we do now in 2019 is very very different from all the type, approach and method of doing it before.
Search engines keep evolving, their methods and algorithms keep evolving. The whole search industry, its related aspects and industries and their demands from search keep changing or evolving, technology is definitely changing so fast. Due to all this SEO also keeps changing.
What also comes with this constant change is the approach, methods of SEO which worked before may not work that well or may not work at all now.
To illustrate this, let us give you a brief look into the real life SEO evolution. When it started, somewhere in 1990s, and sometime later too, it was too focused on keywords.
All you had to do that time was put few keywords, repeat these as many times as you like and you will rank. The more times a keyword was repeated in the content, the better and more relevant that content was seen by search engines. Hence it ranked on the top.
It later became a spammy tactic and was called keyword stuffing. The focus slowly shifted to wholesomeness of the content.
What all this means is that you also will have to take a complete and wholesome approach to learning SEO. Start with a good SEO course. As you progress, keep learning through other online resources.
Do read SEO blogs, watch SEO videos. Find out about who all the top SEO experts and influencers and follow them or some of them. Be active on social media, join SEO groups. Ask questions online on these groups and on forums and read answers on question and answer websites.
All this will help you become an SEO professional and expert.
Concluding on how best to learn SEO
To make the best decision on how to learn you can also know about how to learn SEO at home and online in 2020. We have explored many ways in which you can start learning search engine optimization. You can learn it from scratch and complete and you can also learn SEO fast by following the steps we discussed. And the best way to learn SEO which would also be more complete and help you become an expert is when you can learn all the more about it from the very beginning and in a faster and more effective way.
Now it is entirely upto you, when you beginning your learning journey from scratch or zero, how fast you want to learn SEO. It will also decide how soon and fast you become complete learned in SEO.