What is the best SEO Course Syllabus for 2020?

Understand SEO course syllabus. Find a complete professional and advanced SEO course syllabus best for your career

Before we go into the Purpalyn SEO course syllabus, how to find the best SEO course syllabus and how to select the best SEO course through its syllabus, we need to first understand what is the syllabus of a SEO course. When we explain this, you will also understand that there are two terms, SEO course syllabus and SEO syllabus. The two are different and we will explain how the two are different, what is the difference, and why you need to understand and know both.

We will start with understanding syllabus of an SEO course, read in detail the Purpalyn professional and complete SEO course syllabus, find out more about SEO syllabus, need and importance of syllabus or curriculum and finally to selecting the best course through its syllabus.

SEO Course Syllabus meaning in detail

An SEO course syllabus is the outline of the modules and chapters of an SEO course. It means full SEO course syllabus which gives an outline or overview of the entire course. An SEO course syllabus shows you a list of all the subjects and topics that every search engine optimization course covers. The course syllabus means the curriculum of a course outlining all the modules and the chapters, lessons or subjects within.

SEO course syllabus shows the coverage of the complete SEO course telling students what they will be learning in search engine optimization through the entire course. It also tells them the process of learning including the timeline; how the search engine optimization course is designed and organized; and also the steps & schedule of learning.

There are two different ways to show and publish SEO course syllabus. It can be in a very brief format which only lists the chapter names. The other way and the better way is to publish a detailed and informative SEO syllabus which has a list of all the chapters and also briefly introduces what each chapter covers. This gives a student much better idea about the course.

You can find the detailed or brief syllabus on the website along with the course or also as a separate page in case it is a detailed and more informative syllabus. It can be published in both ways also.

Contents of the syllabus of SEO course

The syllabus of a professional and complete SEO course is detailed. This course syllabus will have modules and chapters. For every learner it is important to understand what are modules and what are chapters. This way you will also understand that chapters and different from modules.

Course modules are like sections of an SEO course. Modules are what a course is divided into. You can get an overview or outline of the course with the help of its modules. You can also think about modules as small but separate sections of SEO which you need to learn.

The modules are in a way complete in itself. SEO course modules generally have list of chapters within. But it also happens that the entire module on a part of SEO is covered through a single chapter.

When we tell you about our complete professional SEO course, we cover and list modules and chapters separately. Chapters are exactly what a course will teach you.

Purpalyn SEO course Syllabus

SEO course Curriculum outline 2020 - List of 21 Modules on SEO

The 25 exhaustive and detailed chapters covered in this search engine optimization course syllabus will give you a good idea about our course. Our this syllabus will properly show you how widely and how in depth we have covered search engine optimization in our course. When you read through the syllabus content you will know how you will benefit from our course and why it is the best SEO course to start and grow your career.

Module 1 - SEO as Career

Module 2 - Understand SEO

Module 3 - Setting up for SEO

Module 4 - Understand Technical SEO

Module 5 - Understand Keyword Research

Module 6 - Understand On Page SEO

Module 7 - What is linkbuilding

Module 8 - Get site full SEO ready

Module 9 - Advanced Technical SEO

Module 10 - Advanced Keyword Research

Module 11 - Find best Keywords

Module 12 - Advanced On Page SEO

Module 13 - Off Page & Linkbuilding

Module 14 - SEO Profiling

Module 15 - Local SEO

Module 16 - SEO Audit

Module 17 - Mobile SEO

Module 18 - Bing SEO

Module 19 - Ecommerce SEO

Module 20 - International SEO

Module 21 - SEO Improvements

Complete SEO Course Syllabus 2020 – Chapter-wise details

Purpalyn Professional SEO course syllabus 2019 - SEO Curriculum Part 1

Chapter 1 – Why Learn SEO

What it teaches – This chapter introduces you to the aspect of search engine optimization as a career option. What you need to know to start a career in SEO is covered in this chapter.

Chapter 2 – SEO Career options and best way to start your Career

What it teaches – This chapter takes the career aspect of search engine optimization further and tells you the types of jobs you can go for to start your career. We tell you what skills and qualifications you may need for this career and also we guide you on how best you can start your career.

Chapter 3 – What is SEO

What it teaches – This chapter is about the basics of search engine optimization. It tells what is search engine and its definition, what it does and how it works. Before starting to learn it one needs to understand how it works and why we do it.

Chapter 4 – Search Engines and how they work

What it teaches – Search engines are the most important aspect of SEO perhaps. You need to know what are search engines what they do. This chapter tells you how search engines work as they have a process and through this process only every website is registered and categorized so that it becomes visible to searchers and appears in search results.

Chapter 5 – Google algorithms as rule book

What it teaches – Google algorithms or Google algorithm updates are the words you will keep hearing and reading all throughout your career and they are important to understand. This chapter will teach you what are these algorithms, why were they created, what they do and why are these so important.

Chapter 6 – Major Google algorithms

What it teaches – When you understand what algorithms are then you also need to know which are they. Which are the major algorithms that Google has released so far. This chapter lists out the major Google algorithms that are there and also what each of these algorithms do. Know why each of these algorithms were created, what were their objectives and what they actually do.

Chapter 7 – White Hat vs. Black Hat

What it teaches – In this chapter you will learn what are white hat and black hat SEO techniques. You will learn about the various practices used in SEO. You will know about the good practices or techniques of SEO and also the bad or spammy practices which will get you into trouble and which you should avoid at all cost.

Chapter 8 – Google Accounts Set Up

What it teaches – This is the first step that we do or we check for when we start doing SEO for any website. Google accounts are very important to do search engine optimization as they keep a track of all the important aspects of your website and its SEO actions. This chapters tells you how to create and operate Google search console account and Google Analytics account.

Chapter 9 – Submit Site to Search Engines

What it teaches – Unless search engines know that your website exists and what all it talks about, how can they show it the users and how can it appear in search results. Submitting your website for indexing is the very important step and only after this can your whole website becomes ready to reach your audience. This chapter will teach you all the steps you need to do to submit your site for indexing. You will learn how to submit the entire website for indexing and also how to submit pages or URLs for indexing.

Chapter 10 – Introduction to Technical SEO

What it teaches – This chapter introduces you to Technical SEO and why we do it. When we talked about getting website indexed and making it visible on search engines then it is very important to do the technical improvements and ensure website is ready for search. This is the overview of technical optimization of a website.

Chapter 11 – How to do basic Technical SEO Optimization

What it teaches – In this chapter we teach you in detail how and what to do under each of the technical optimization techniques we mentioned in the previous chapter. Learning this chapter will make you expert in doing technical optimization and making websites technically ready for search engines and search results.

Chapter 12 – Undetstand Keywords

What it teaches – Keywords are the base of everything in SEO. Search engine optimization starts with keywords research. But for that you need to know and understand what are keywords. With this chapter you will learn about keywords and why you need them for SEO.

Chapter 13 – 6 basic types of Keywords

What it teaches – When you are going to learn about keywords and keywords research then you should know what are the various types of keywords. This chapter will help you know and understand the 6 basic types of keywords.

Chapter 14 – How to do Keyword Research

What it teaches – Keyword research is where the actual SEO starts. It is a process which needs to be carried out in as much detail as possible. It is the foundation and base of search engine optimization. If your keyword research is in complete or in wrong direction then your whole SEO campaign can give incomplete or wrong results and become less effective. This chapter tells you how to do keyword research and all the steps in it. It lists out 21 unique tools and best methods for you to do keyword research and explains how to do it with each of the tool and in each method.

Chapter 15 – Introduction to On Page SEO

What it teaches – This is the step of tasks which we do after keyword research. This is the step where we use and optimize our targeted keywords on their respective webpages. This chapter introduces you to the concept and practice of on page SEO optimization where the content and the page is optimized for its targeted keywords.

Chapter 16 – How to do On Page SEO

What it teaches – This chapter will teach you in detail how to do on page optimization. Here we cover each of the on page optimization techniques mentioned in the previous chapter. Each techniques is explained in detail to make you learn it properly and thoroughly. There are examples also to help you understand these techniques better. Learning this chapter will make you expert in doing on page optimization.

Chapter 17 – Linkbuilding basics & Techniques

What it teaches – You will learn about one of the most important parts of SEO, and that is linkbuilding in this chapter. Know the basic techniques of building links to your website and also know what are backlinks.

Purpalyn Advanced SEO course syllabus 2019 - SEO Curriculum Part 2

Chapter 18 – Ready Website for Indexing

What it teaches – This chapter is about the important step which we should do before we start doing SEO. This is the list of steps which ideally should be done before we make our websites available to search engines to read and categorize. Read about the steps that you should before you submit your website for indexing.

Chapter 19 – 5 Ways to get pages Ranked without Indexing

What it teaches – We explained the importance of submitting site and pages for indexing in the previous chapter, and it is very important. However, one should also know that there are other ways in which a page can be discovered by Google. It will not be indexed and may not get full benefits of search but it enters in the records of Google.

Chapter 20 – 4 Pre SEO Factors for SEO

What it teaches – Website is the base for doing SEO, without it you cannot do any search engine optimization. Hence, everything about a website should and does affect your SEO sooner or later, and at small or big level. This chapter tells you all the important factors of a website that one should know and consider when doing SEO.

Chapter 21 – Advanced Technical SEO Optimization

What it teaches – You now know what is technical optimization and how to do it. Now we will teach some advanced techniques to do technical SEO optimization in this lesson on advanced technical SEO optimization. This will help improve your site's overall SEO performance.

Chapter 22 – Keywords, keyphrases, long tails & queries

What it teaches – You know keywords, now you should know what are the various ways, and forms of keywords in SEO. You should understand the various terms that is used in SEO world to identify keywords in their forms and meanings.

Chapter 23 – 16 types of Keywords

What it teaches – There are billions of keywords and there are many categories and types in which these keywords are segmented. All the different types of keywords have their own importance, use and meaning. It is very important to know as many types of these keywords as it will help in your keyword research. This chapter will give you 16 types of Keywords.

Chapter 24 – 21 Keyword Research Tools

What it teaches – We learned how to do keyword research. There are tools which help you in your research. You cannot do your keyword research without these tools. There are hundreds and thousands of such tools, but you do not have to know and use all. This chapter will list and explain 21 of the best and most used tools for keyword research.

Chapter 25 – Refine your keyword research

What it teaches – Here we go little advanced in our keywords research. This chapter will help you in refining and improving your keyword research. This will be a very important step in helping you to add more keywords and find the right ones to use.

Chapter 26 – How to validate and select right keywords

What it teaches – Your keyword research can be very thorough, detailed and in depth. But apart from finding as many keywords you also need to learn to know which keywords are useful and which ones are not. Without this your research will not give you direction and results. This advanced keywords research chapter guides you on how to validate your keywords and how to select those which are best, relevant and right for your website.

Chapter 27 – Long Tail Keywords and their Importance

What it teaches – This chapter in on long tail keywords and their importance in search, optimization and ranking. You will learn what are long tail keywords, how to know these and reasons that make these long tail keywords so important when we do search engine optimization. All this is covered in this lesson on long tail keywords.

Chapter 28 – LSI Keywords

What it teaches – There are very specific and type and nature of keywords and these are called LSI keywords. This is the chapter that is about these LSI keywords and their importance in optimization and the whole SEO. You will learn what are these in detail and with easy to understand examples.

Chapter 29 – How to find keyword difficulty

What it teaches – This is the last step of your keyword research. But this is the most important and decisive step. This is where you finally decide which keywords you will use. This is what you will learn in this advanced SEO chapter on keywords research. You will learn the techniques and methods which you can use to find how difficult or easy it is to rank your set of keywords.

Chapter 30 – Advanced On Page SEO

What it teaches – This Advanced on page SEO chapter of our professional and advanced SEO course will teach you some professional and advanced level techniques on how to do and improve you on page SEO optimization. You will also learn few insights on effective on page techniques.

Chapter 31 – Off Page and Link Building Techniques

What it teaches – The chapter teaches you what is off Page SEO and what we do in this important step of SEO. You will learn how link building is a part of off Page and what is the difference between the two. Then this chapter will teach you the techniques and methods to do off page and link building separately.

Chapter 32 – Advanced Link Building Techniques

What it teaches – At some stage you need to advance, scale up your link building. You need to improve your site authority and ranking power, and so you need more backlinks and powerful ones. This chapter will give you advanced SEO link building techniques to get more links and power up your website's search visibility and rankings.

Chapter 33 – Local SEO and how to Optimize and Rank

What it teaches – Local SEO is one very important part of doing search engine optimization. This chapter covers local SEO completely and teaches you what it is and how it is done. You will learn and understand how local optimization is still SEO yet how it is a totally different application which includes different strategies and different approach than a regular SEO.

Chapter 34 – Ecommerce SEO

What it teaches – Learn the insights into Ecommerce SEO. In this chapter you will learn how to start and do SEO for an ecommerce website. You will learn how to apply SEO concepts and techniques and also learn ecommerce specific SEO.

More information to understand SEO Course Syllabus

Importance of syllabus of SEO course

The SEO syllabus of an online SEO training is the first and also one the best parameters to know how good that course is. The course syllabus can show both the width and depth of the course and how complete and comprehensive the course is. A syllabus can also make you differentiate between two different courses or programs. An online training program teaches search engine optimization in a different way than the best SEO course, and you can know that by looking at their syllabi.

When students want to start learning search engine optimization or even digital marketing then they need a good and easy way to look into the courses and institutes and also look through the courses to know how good these are. Also it is best if the method is quick because visiting each and every institute can take lot of time & effort and waste crucial time of students which could be invested in actually learning.

A syllabus provides that quick and easy method. A syllabus is a very important tool or method with which students can evaluate different courses and programs. They can see which courses provide what and also check which courses are better and more suitable to their career needs and can help more in starting and growing their careers.

One of the important factor which a syllabus can show and help you evaluate is the quality of the best SEO courses is what makes the syllabus best. However, it is also the presentation of course aspects in the syllabus that makes it more relevant and student friendly. Also, the focus and emphasis any institute gives on providing a complete syllabus for students to see also contributes towards the quality of syllabus and also shows the willingness of the institute to help students.

SEO Course Syllabus - Types and their need

There are many different types of courses in SEO like basic or beginners course, professional course, advanced course, and training or training courses. Each type of course caters to different learners and therefore the content of each course syllabus is different.

And so, syllabus, content, outline and curriculum of each course is different. But it aims to cover the SEO syllabus as much as possible and as per the course teaching or training objectives.

A basic SEO course syllabus is different from a professional SEO course syllabus. Similarly, an advanced SEO course syllabus is totally different from the syllabus of a basic and even a professional course. And so in the same way an SEO training syllabus or the syllabus of an SEO training course will be completely different from all other types of courses mentioned above.

So, an SEO learner should not get confused between the content of different courses but take it as an outline of what they will be learning in those courses and what is the focus of each one.

SEO course syllabus tells you what the course teaches

A syllabus is a summary of the course. Therefore, syllabus is just as good as the course itself. Syllabus also tells you what the course will teach you in SEO. When you look at the syllabus of our professional and advanced complete course on SEO then you will know from the course details why it is the best and complete course for SEO professionals. Similarly, when you go through the syllabus content of other courses whether it is a SEO beginners course, or a basic SEO course one can know from its list of chapters that it is a basic level course which is good for beginners, and is not meant for working professionals who are already doing SEO.

Why students need SEO Course Syllabus

Students can know which all modules are there in the course which tells them the coverage of the course. The syllabus also lists out the various chapters or lessons of the SEO course which tells students exactly which topics they will be learning. A course syllabus helps students in knowing more about how best to learn SEO.

If you are an SEO professional and are looking for an advanced & complete SEO course to gain SEO expertise, learn proven SEO techniques and advance in your career then their syllabus is the first thing you need to look. From there only you will know what that course actually teaches.

SEO course syllabus is a very important aspect of the course. It is needed so that students can have the initial knowledge of the course. Students generally look for best of SEO courses and institutes in their own cities e.g. Delhi or Mumbai. Syllabi of any best SEO course in Delhi can help students do a preliminary assessment of the course and helps them to do the initial level comparison of different courses.

Students can read the SEO syllabus to find out how good that SEO course is and what all it covers.

SEO syllabus and SEO course syllabus: Different yet Similar


Both, SEO syllabus and SEO course syllabus are about one thing and one thing only: Search Engine Optimization or SEO and what all it covers.


It is like this:

THE Syllabus of SEO vs. Syllabus of an SEO course.


The Syllabus of SEO covers the whole SEO as a profession and subject. The syllabus of an SEO course means, and is limited to, what that course teaches in SEO.

SEO syllabus vs. SEO course Syllabus: Understand what is SEO syllabus and what is SEO course syllabus. Know the difference and similarity. Know why you need to understand both SEO syllabus and what is SEO course syllabus to better learn search engine optimization.

Let us explain.

An SEO course syllabus is the outline of the modules and chapters of an SEO course. While SEO syllabus covers the SEO field in detail a syllabus of an SEO course tells you what a course covers and teaches in SEO.

Syllabus of SEO generally covers all that search engine optimization covers. This is basically the universe of SEO and includes everything one can or should learn. Syllabus of an SEO course covers, includes and is limited to what that course teaches in SEO, but not everything that is associated or related to or is part of search engine optimization.

Which one you need to read and understand?


For a learner in SEO, knowing both is required. Learners should look at the syllabus of every SEO course. They should also (obviously) know what all SEO covers or at least try to know as much about it as possible. This makes them know and understand the outline or syllabus of SEO in general.

What is a SEO Syllabus

SEO Syllabus is the Curriculum to learn & understand SEO

SEO syllabus means and includes all the things to learn or know in SEO. SEO syllabus is also the content outline of all the courses, guides, tutorials which cover and teach search engine optimization. It is the complete curriculum of SEO.

SEO curriculum or syllabus is meant as a reference for all learners who want to know what learning SEO covers and what all they can and should learn to understand and do search engine optimization.

To help all the learners who are looking to know, understand and learn search engine optimization here is a basic but extensive list of subjects which SEO covers. These are the subjects and topics which one will learn in SEO. This is the broad SEO curriculum which learners can use as reference for SEO learning. These are also what every SEO course will cover in their modules, at different levels.

SEO syllabus with content and details

Training Course Subject 1: Why learn SEO

This is the introductory section of this SEO training course. Here you will get to know about search engine optimization as your career option. You will know and understand why you should learn SEO, what SEO and technical skills you need for your career and how best to start towards building your SEO career.

Training Course Subject 2: Understand SEO

In this second section of SEO course and training you will understand what is SEO properly. Your learning will be incomplete without this section. You cannot fully learn how to do SEO without first properly understanding it. This section is all about that.

This SEO training section will formally introduce SEO and explain it in detail. You will also learn about the surroundings of SEO or the various factors which make SEO what it is today. So, you will understand what are search engines and how they work. You will also understand what are algorithms and their role in SEO. And you will also know about the best practices of SEO and how we came upon to decide these practices.

Training Course Subject 3: Setting up for SEO

This is the section of our SEO course where you will learn about setting up things before you start doing search engine optimization for a website. What you need to do SEO all along are the few key accounts and these are free Google accounts and also few of the most important SEO tools which you will always need in SEO.

Training Course Subject 4: Understand Technical SEO

This is the section of our SEO course where you will learn about starting search engine optimization for any website. There is one important thing you need to do when you start SEO and that is letting the search engines know that you have a website and you are going to do SEO for that. Know how best and fully to do that step.

The second important thing to do to start SEO is to make your website ready for search engines. This means getting your website technically ready. But it is not that technical to understand and do. All SEO professionals do this. This is called Technical SEO or Technical optimization of a website.

Training Course Subject 5: Understand Keyword Research

Whatever we type and search in search engines like Google are called keywords. All the words or phrases which people use to find your business and website are keywords.

You cannot do any type of SEO and get any sort of results in terms of rankings and traffic if you do not know, find and define your keywords. The process of doing that is called keywords research. This is what you will learn in this section number 4 of our SEO course training.

Training Course Subject 6: Understand On Page SEO

Keyword research is of no use if you do not know how to make best use of it. The sole purpose of finding keywords is to use these in the best way on your website. This is what on page optimization is all about, how to use your keywords to help a website get rankings and traffic.

This is what you will learn in this section 6 of the training course on SEO. On page SEO means on page optimization. It refers to and covers everything we do on, and for, a particular web page to make it more relevant and targeted towards particular query or queries and keywords.

You will learn all the various important techniques and methods of doing on page SEO optimization in this section.

Training Course Subject 7: What is linkbuilding

Linkbuilding is one of the most important part of search engine optimization. All the techniques and steps of SEO mentioned above are very important to provide a website its direction and purpose in the eyes of search engines and users. And linkbuilding is that step that will actually take your website to its goal which is ranking.

You need to build links to your website to increase its authority and popularity on search engines so that your website starts ranking for the targeted keywords. These links are called backlinks and are very important factor for ranking of any website.

This section of our SEO training course will introduce you to off page SEO and linkbuilding. You will learn about the various techniques you can use to get backlinks for any website that you want to do SEO. You will know about the types of websites from where you can get backlinks for your website.

How to select best SEO course through its syllabus

We have created a 3 easy check point and a 3 step guide for students to evaluate various courses through their syllabi.

These 3 steps will help you select the best SEO course for your career. Here, you can also look at our SEO course syllabus. You can evaluate our syllabus and check how complete and informative it is, how students friendly it is and how it represents our course in the best way.

Let us take you through these three steps or checks now.

Step 1 of selecting best SEO course

The first thing a student should see whether the institute or the SEO agency or the SEO blog website provides a syllabus or not. You can find the syllabus on the course page. Or it could be a separate page. It has to be there and the institutes which do not publish syllabus may not have a good and reliable course to offer to the students.

Step 2 to find best of the SEO courses

The second criteria is to look at the chapters. Look at how many chapters are there and what all are they about. If you want to learn SEO then do some research before and go through as many courses as possible to see which course and their syllabus has wider and deeper coverage of SEO.

Step 3 and final check to selecting best course on SEO

The third thing to check is to see if the syllabus is just a list of lessons or it is more detailed and informative. An informative syllabus fulfills two objectives. One, it lets you know better about what will be taught in each of the chapters. Second, it tells you how sincere course providers are. Having informative syllabus also means that the course has good content and you will be able to really benefit by learning from the course. And that the course can be a good for your career start or growth.