Why learn SEO
You learn search engine optimization to build a career or even to make your website grow and do it all by yourself. A career in SEO, in any form, or any work or your own project can be very well rewarded and satisfying. SEO offers many career opportunities. It is also your best way to enter into the digital marketing world. This is because SEO as a professional field or career opportunity has now spread well beyond just doing typical SEO jobs like link building, SEO copywriting or doing technical part, optimization or localization of websites, etc.
SEO is now a complete marketing tool involving strategies to increase the visibility of websites and make websites reach its target audience. It now involves much greater use of content marketing, social media, relationship management, etc.
Of course one still needs to all the basic things in search engine optimization some of which we mentioned above. They are very much needed and are the base of all kinds of search optimization campaigns whether it is for a local business, blog website, a national level business or for a website that needs to target global audiences or audience in different countries.
No matter what the scale and scope of an SEO campaign is, it still starts with keyword research, optimization and then going to off page activities which can be scaled up to include all the other digital marketing channels we mentioned.
SEO is still SEO, but also a lot more.
How to learn
There are various ways in which one can learn SEO. If you want to learn search engine optimization for a career and a job then it is best to take up a professional SEO course that is best and which teaches you everything you need to learn. A search engine optimization course is best because you get to learn from experienced professionals and experts and you learn SEO in a systematic manner.
You can also learn many things about SEO, and also start doing it, through various tutorials and guides and blogs on search engine optimization. This method gives you ease of learning at your own pace but also takes lot more time. For a beginner it can be little directionless as you do not know what to learn in SEO, and where to start and what all is important.
What to know
When you gain more understanding, awareness, knowledge, skills and experience in the SEO field then you also develop the understanding of how these other channels can be incorporated or used to scale up, advance and enhance your SEO.
You also need to develop a broader understanding of SEO and also a keen interest towards how to use these channels and how to advance your SEO to the next level. This is also when you excel your SEO career and expertise and start moving up to the next levels into managing and devising SEO based and marketing oriented strategies.
So, when you decide to enter the SEO profession, you need to know what all career options you can have. How you can start a career in this field after learning SEO.